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Apparel
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Base Color: Black
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Base Color: Dark Blonde to Light Brown
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Base Color: Light to Dark Gray
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Base Color: Light to Medium Blonde
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Base Color: Medium to Dark Brown
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Base Color: Strawberry to Copper Red
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Best Sellers
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BFCM
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BFCM 2024
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Black
Feeling deep, dark and mysterious? Match your hair color to your mood with oVertone's semi-permanent Rich Black hair color, a bold raven black shade with cool, amethyst undertones. It's the perfect low-commitment hair dye alternative, made with high quality pigments and vegan ingredients to help you achieve and maintain a multidimensional black purple shade on all hair types and textures. Curl-friendly. No ammonia, sulfates or PPDs.
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Bleach & Toning Conditioner
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Bleach & Toning Conditioners
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Blue
Make your blue hair fantasy a reality with oVertone's semi-permanent hair colors. Whether you're dreaming of a soft pastel hue, a bright electric blue or a rich, subtle blue tint, our healthy blue hair dye alternatives make it easy to achieve and maintain your the color of your dreams, without damage or long-term commitment. 100% vegan, curl friendly formula. Free of ammonia, sulfates or pthalates.
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Brown
Rich, warm and anything but basic, oVertone's collection of brown hair colors make it easy to go full brunette or make the switch from a fantasy color to a natural-looking shade. Shop our 100% vegan brown hair dye alternatives to achieve, refresh or maintain multidimensional brown hair at home, without harsh ammonia, dyes or damage. And you can do it in 15 minutes or less! Curl-friendly formula, for all types and textures.
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Bundles
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Chocolate Brown
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Color Depositing Conditioners
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Color Haul
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Coloring Conditioner Sample Size 2oz
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Coloring Conditioners in Duos & Systems
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Complete Systems
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Conditioners
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Cool Toned Coloring Conditioners and Complete Systems
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Cover Gray Hair Products
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Craft Your Color Experience
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Daily Conditioner
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Dual Tone Money Piece
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Duos for Brown Hair
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Espresso Brown
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Extended Black Friday Sale
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Extreme Magenta
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Extreme Makeover
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Fantasy Hair Coloring Conditioners
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Fantasy Promotion
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Feature Alternate
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For Brown Hair
We created these shades to give you bold color without lightening or damaging your strands.
For Gray Coverage
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Get Head-Turning Color
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Ginger
Ginger, spice and everything nice! Our best-selling Ginger hair color makes it easy to achieve and maintain bold golden orange hair at home or enhance naturally red hair without chemicals or damage. Formulated with 100% vegan ingredients, this hydrating Ginger hair dye alternative transforms blonde to medium brown hair into a stunning fiery shade in 15 minutes or less.
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Golden Brown
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Green
Want to make everyone green with envy? Explore oVertone's collection of semi-permanent green hair colors and get the standout shade you want in 15 minutes or less! Made with curl-friendly, 100% vegan ingredients, our low-commitment green hair dye alternatives make it easy to achieve, refresh and maintain fantasy pastel, vivid shamrock or bright emerald green hair at home. Without damage or stress.
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Hair Care
Our award-winning hair masks are The Remedy for dry, damaged and lackluster hair. The Remedy and The Remedy for Fine Hair are made with nourishing, 100% vegan ingredients like aloe, avocado and coconut oil to revive dehydrated curls, revitalize bleached hair and add shine and softness to heat damaged strands after just one use. Formulated for all hair types and textures. No sulfates, parabens or pthalates.
Healthy Color Duo
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Healthy Color Duos and Complete Systems
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Magenta
Imagine soaking up the sun, tropical drink in hand. Capture that vibe with our semi-permanent Magenta hair colors. Choose from soft purple pink Pastel Magenta, hot pink Vibrant Magenta or show-stopping Extreme Magenta to amp up platinum, blonde and light brown hair in 15 minutes or less. Made for all hair types and textures, our curl-friendly formulas are deeply hydrating and free of ammonia, sulfates and phthalates. Mix with Purple to create a flattering Plumberry shade!
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Misc Bundles
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New Arrivals
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View collectionOrange
Put the O in Orange with oVertone. Designed to achieve and maintain bold hair color on all hair types and textures, our semi-permanent orange hair dye alternatives turn up the volume on blonde and brown hair in 15 minutes or less. No harsh chemicals or ammonia. No damage. No stress. Just hydrated hair and shocking fantasy color. Choose from Pastel, Vibrant, Extreme and Orange for Brown Hair shades.
