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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Yellow

Forget sunshine in your pocket. Put it in your hair! oVertone semi-permanent yellow hair colors make it easy to achieve and maintain a bright and sunny shade at home, without damage or stress. Made with salon-grade pigments, our vegan, curl-friendly color-depositing conditioners heal bleached and damaged hair every time you apply color. Pick from Pastel, Vibrant or Extreme Yellow shades and transform your hair in 15 minutes or less.
 
30% OFF
Extreme Yellow Coloring Conditioner
Extreme Yellow Coloring Conditioner
31% OFF
Extreme Yellow Daily Conditioner
person with dark roots and medium length yellow gold pre-lightened hair color with plaid shirt
28% OFF
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