SEE IT. LOVE IT. TRY IT.
frequently asked questions
What is a Wet + Dry Brush used for? (HERO)
A Wet + Dry Brush detangles hair gently whether wet or dry, helping reduce breakage and pulling.
Is it safe for wet hair detangling?
Yes — it’s made for wet hair, where strands are more fragile.
Does it work for curly or textured hair?
Yes — it’s suitable for many textures; detangle in sections for best results.
Will it reduce frizz?
Gentle detangling and reduced pulling can help minimize frizz.
Does it hurt to brush knots out?
It’s designed to be gentler than standard brushes, especially when detangling slowly.
Can it be used with leave-in products?
Yes — it can help distribute leave-ins more evenly.
Is it good for blow-dry prep?
Yes — detangling pre-style helps smooth and reduce snagging.
Is it travel-friendly?
Yes — durable and easy to toss in a bag.
How do I clean the brush?
Remove hair, rinse if needed, and air dry.
Is it good for daily brushing?
Yes — gentle enough for everyday use.
Shop by Desired Color
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Hair Goodness
Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.
Shea Butter
Deeply moisturizes, softens, and imparts shine.
Coconut Oil
Helps to protect hair and visibly reduce frizz and breakage.
Jojoba Oil
Aids in fighting dryness, breakage, and split ends.
Meadowfoam oil
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Scalp Love
Aloe Leaf Juice
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.
Rosemary Oil
Enhances scalp integrity, which may support hair growth.
Spearmint Oil
Helps to balance the scalp.
Peppermint Oil
Revitalizes the scalp with a cooling sensation.
Willow Bark Extract
Gently exfoliates the scalp.












