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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Overtone Prime Event

The Overtone Prime Event is live—score deals on semi-permanent, cruelty-free color that nourishes as it transforms. Up to 25% off all week long with rotating free gifts. No codes needed. Just add to cart and save.

Royal Plum Color Depositing Treatment Mask
Royal Plum Color Depositing Treatment Mask

Royal Plum Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Royal Plum Healthy Color Duo

Royal Plum Healthy Color Duo

$42.50 - $42.50 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Raspberry Pink Hair Color Depositing Treatment Mask
Raspberry Pink Hair Color Depositing Treatment Mask

Raspberry Pink Hair Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.5
Rated 4.5 out of 5 stars
339 Reviews
Raspberry Pink Healthy Color Duo
Raspberry Pink Healthy Color Duo

Raspberry Pink Healthy Color Duo

From $42.50 - $47.00 USD
4.5
Rated 4.5 out of 5 stars
339 Reviews
Golden Rose Color Depositing Treatment Mask
Golden Rose Color Depositing Treatment Mask

Golden Rose Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
Golden Rose Healthy Color Duo
Golden Rose Healthy Color Duo

Golden Rose Healthy Color Duo

From $42.50 - $47.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
Royal Plum Color Depositing Daily Conditioner

Royal Plum Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Scarlet Red Color Depositing Treatment Mask
Scarlet Red Color Depositing Treatment Mask

Scarlet Red Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Indigo Iris Color Depositing Treatment Mask
Indigo Iris Color Depositing Treatment Mask

Indigo Iris Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Indigo Iris Healthy Color Duo

Indigo Iris Healthy Color Duo

$42.50 - $42.50 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Indigo Iris Color Depositing Daily Conditioner
Indigo Iris Color Depositing Daily Conditioner

Indigo Iris Color Depositing Daily Conditioner

From $6.00 - $13.50 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Golden Rose Color Depositing Daily Conditioner
Golden Rose Color Depositing Daily Conditioner

Golden Rose Color Depositing Daily Conditioner

From $13.50 - $18.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
Orange for Brown Hair Coloring Conditioner
31% OFF

Orange for Brown Hair Coloring Conditioner

$9.00 - $9.00 USD $13.00
3.6
Rated 3.6 out of 5 stars
129 Reviews
Scarlet Red Color Depositing Daily Conditioner

Scarlet Red Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Orange for Brown Hair Daily Conditioner
person with deep orange hair color for brown on highlighted coily hair
28% OFF

Orange for Brown Hair Daily Conditioner

$13.00 - $13.00 USD $18.00
3.6
Rated 3.6 out of 5 stars
129 Reviews
Raspberry Pink Color Depositing Daily Conditioner
Raspberry Pink Color Depositing Daily Conditioner

Raspberry Pink Color Depositing Daily Conditioner

From $13.50 - $18.00 USD
4.5
Rated 4.5 out of 5 stars
340 Reviews
Scarlet Red Hair Healthy Color Duo

Scarlet Red Hair Healthy Color Duo

$42.50 - $42.50 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
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