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Three women with purple hair and a close-up of a Royal Plum color depositing treatment mask.

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Daily Conditioner

Royal Plum Color Depositing Daily Conditioner

previously known as Purple for Brown Hair Daily Conditioner

4.4
Rated 4.4 out of 5 stars
1,089 Reviews
Size4.5oz
$14.75
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$14.75
$14.75
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$14.75
$14.75
each
 Deliver every month
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Rendering loop-subscriptions
$0.00 each
0.00
Purchase Options
Selling Plans
$14.75
$14.75
each
$14.75
$14.75
each
 Deliver every month
‍

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At a glance

Free-from and claims
Bleach-free.
Certifications
VeganCruelty-free
Product Details

Refresh your hair with our Color Depositing Daily Conditioners—the effortless way to keep your hue vibrant while nourishing every strand.

Enriched with natural oils like Jojoba and Coconut, our revitalizing formula rejuvenates your hair color, while providing weightless hydration and restoring luminosity. Perfect for everyday use to keep color bright or as an extra boost when your hair feels dull.

Our deposit-only formula adds rich, vibrant color without compromising your hair's integrity. Packed with hair-loving ingredients, it keeps your strands looking and feeling their best.

Enjoy refreshed, radiant color that lasts 3-5 days.*

*Individual color results may vary.

Ingredients

Ingredients: Water (Aqua, Eau), Cetearyl Alcohol, Propanediol, Behentrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Pea Protein, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Mentha Spicata (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salix Alba (Willow) Bark Extract, Guar Hydroxypropyltrimonium Chloride, Caprylic/Capric Triglyceride, Benzyl Alcohol, Cetyl Alcohol, Stearyl Alcohol, Citric Acid, Dehydroacetic Acid, Sodium Benzoate, Sodium Chloride, Sodium Salicylate, Potassium Sorbate, Carvone, Limonene, Basic Red 51, Basic Violet 2 (C.I. 42520), HC Blue 15.
We do our best to keep our website as up to date as possible. From time to time our formulas may change to improve performance or to meet evolving regulations. Because of this, the ingredient list shown here may differ from the ingredients on the product package you receive. For the most accurate and current information, please refer to the ingredient list on your product packaging.

How to use

After shampooing, apply the Color Depositing Daily Conditioner evenly to wet hair, or wherever you need a boost of color. Allow to infuse for 3-5 minutes, embracing the transformation. Then thoroughly rinse your hair and scalp with warm water. Use as frequently as you’d like for bold, revitalized color!


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Royal Plum Color Depositing Daily Conditioner

$14.75

Styled On Instagram

SEE IT. LOVE IT. TRY IT.

4.4
Rated 4.4 out of 5 stars
Based on 1,089 reviews
1,089 reviews
  • CB
    Carrie B.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Age 55+
    Rated 5 out of 5 stars
    Yesterday
    Royal plum

    I have always loved this product and this color however, my hair is changing these days losing a lot of hair and I’m getting Gray. It seems it only wants to highlight the grays and not for very long so I’m starting to look pretty mousy and not really liking how it’s coming out anymore.

    oVertone Color
    4 minutes ago

    Thanks for the review, Carrie! We're so glad to hear that you've always loved the Royal Plum color and product - that really means a lot! We totally understand your frustration with how the color is showing up on your hair right now, especially with the changes you're experiencing. It sounds like the way the Royal Plum is interacting with your grays and the overall look you're getting isn't quite what you're hoping for anymore, and we hear you on that being disappointing when you've loved it in the past. Hair changes can definitely affect how our color depositing products perform and look, so your honest feedback about your current experience is really valuable. We appreciate you taking the time to share what's been going on with your hair and how the Royal Plum is working for you these days!

  • EK
    Emily K.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? No
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Boosts Shine, Vibrant Color, Hydrates , Hair Growth , Good For Brown Hair
    Age 25-34
    Rated 5 out of 5 stars
    4 days ago
    My All-time FAVORITE

    I will never go back to having anything but Plum hair! My husband called me his "Purple Princess" and now I'm living my Purple Princess ERA!

  • SF
    Sama F.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Daily Conditioner
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Medium - Dark Brown
    Hair Texture Curly
    Product Standouts Curl Friendly, Good For Brown Hair, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    6 days ago
    love her

    i’ve been purple for a few years now and i won’t use any other color

  • IM
    Isla M.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Medium - Dark Brown
    Hair Texture Wavy
    Product Standouts Vibrant Color
    Age Under 18
    Rated 5 out of 5 stars
    2 weeks ago
    Super vibrant

    Perfectly vibrant purple! It also lasts a long time.

  • TS
    Tina S.
    Verified Buyer
    Reviewing
    Royal Plum Color Depositing Treatment Mask
    I recommend this product
    Pre-Bleached? No
    Starting Shade Black
    Hair Texture Straight
    Product Standouts Good For Brown Hair
    Age 35-44
    Rated 5 out of 5 stars
    2 weeks ago
    All-Time Fav!

    Royal Plum is the reason I keep coming back. It's the first color I tried out and still my fav.

    I have very dark black hair, with some greys. I tried the Vibrant Purple, which doesn't work very well on my hair - doesn't show up on my black hair, and doesn't color my grey hair. Royal Plum works on both, and I always get compliments. :)

frequently asked questions

What does Royal Plum look like on different hair colors? (HERO)

Royal Plum deposits violet tones. On blonde hair it appears rich purple; on brown hair it adds a subtle plum sheen; on black hair it creates a cool undertone rather than bold color.

Will Royal Plum show on dark hair?

Yes, but results are subtle. Dark hair will show a cool violet tone rather than bright purple.

Can I use Royal Plum every day?

Yes. This conditioner is gentle enough for daily use.

How long do results from the Daily Conditioner last?

Results typically last 3–5 days and are refreshed with continued use.

How is this different from the Royal Plum mask?

The Daily Conditioner maintains tone, while the mask delivers deeper color payoff.

Does Royal Plum Daily Conditioner hydrate hair?

Yes. It conditions and moisturizes while depositing color.

Is Royal Plum safe for color-treated or sensitive hair?

Yes. It is vegan, sulfate-free, and cruelty-free.

Will Royal Plum stain my skin or pillowcase?

Minimal staining is possible. Rinse well and allow hair to dry fully before contact with fabrics.

Is Royal Plum bold or subtle?

Bold on blonde hair, subtle on darker hair.

How do I maintain Royal Plum color best?

Use this Daily Conditioner regularly and pair with the Royal Plum mask as needed.

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WHAT’S INSIDE? ONLY THE GOOD STUFF.

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

INSIDE THE MASK

Where healthy hair and real color meet.

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