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frequently asked questions
What does Royal Plum look like on different hair colors? (HERO)
Royal Plum deposits violet tones. On blonde hair it appears rich purple; on brown hair it adds a subtle plum sheen; on black hair it creates a cool undertone rather than bold color.
Will Royal Plum show on dark hair?
Yes, but results are subtle. Dark hair will show a cool violet tone rather than bright purple.
Can I use Royal Plum every day?
Yes. This conditioner is gentle enough for daily use.
How long do results from the Daily Conditioner last?
Results typically last 3–5 days and are refreshed with continued use.
How is this different from the Royal Plum mask?
The Daily Conditioner maintains tone, while the mask delivers deeper color payoff.
Does Royal Plum Daily Conditioner hydrate hair?
Yes. It conditions and moisturizes while depositing color.
Is Royal Plum safe for color-treated or sensitive hair?
Yes. It is vegan, sulfate-free, and cruelty-free.
Will Royal Plum stain my skin or pillowcase?
Minimal staining is possible. Rinse well and allow hair to dry fully before contact with fabrics.
Is Royal Plum bold or subtle?
Bold on blonde hair, subtle on darker hair.
How do I maintain Royal Plum color best?
Use this Daily Conditioner regularly and pair with the Royal Plum mask as needed.
Shop by Desired Color
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
INSIDE THE MASK
Where healthy hair and real color meet.












