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Purple Toning Conditioner

3.7
Rated 3.7 out of 5 stars
185 Reviews
$18.00 $26.00
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Product Details

  • Contains: 8 fl. oz. (full size)
  • Perfect For: Toning out yellow undertones on platinum blonde to light brown starting shades, highlights, or balayage 
  • Made With: 100% vegan, cruelty-free formula
  • Effective On: All hair types and curl-friendly
  • Free Of: Ammonias, parabens, and sulfates

Ingredients

Formulated without sulfates, parabens, phthalates, mineral oil, and synthetic color, and fragrance.

INGREDIENTS: Water (Aqua/Eau), Cetearyl Alcohol, Aloe Barbadensis Leaf Juice, Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Glycerin, Guar Hydroxypropyltrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Mentha Cardiaca (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Benzyl Alcohol, Dehydroacetic Acid, Polysorbate 60, Amodimethicone, Basic Violet 1, Basic Blue 9, Basic Red 46
We do our best to keep our website as up to date as possible. From time to time our formulas may change to improve performance or to meet evolving regulations. Because of this, the ingredient list shown here may differ from the ingredients on the product package you receive. For the most accurate and current information, please refer to the ingredient list on your product packaging.
How to use

After shampooing, apply evenly to wet or damp hair, focusing on areas that need toning. Allow to infuse for 3-5 minutes, then thoroughly rinse your hair and scalp with warm water. For extra toning, leave on for up to 10 minutes.

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Purple Toning Conditioner

$18.00 $26.00

Styled On Instagram

SEE IT. LOVE IT. TRY IT.

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3.7
Rated 3.7 out of 5 stars
Based on 185 reviews
Write a Review (Opens in a new window)
185 reviews
  • EY
    Elaine Y.
    Verified Buyer
    Reviewing
    Purple Toning Conditioner
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Black
    Hair Texture Straight
    Age 35-44
    Rated 5 out of 5 stars
    3 weeks ago
    solid conditioner

    great for everyday conditioning

    Was this helpful?
  • V
    Valerie
    Reviewing
    Blue Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    5 Stars

    I was surprised how well this worked just after one wash! Highly recommend!

    Was this helpful?
  • KW
    Kachina W.
    Verified Buyer
    Reviewing
    Blue Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Very hydrating

    Leaves hair softer helped with orange tones they were worse before

    Was this helpful?
  • VG
    Victoria G.
    Verified Buyer
    Reviewing
    Purple Toning Conditioner
    I recommend this product
    Pre-Bleached? Yes
    Starting Shade Strawberry - Copper Red
    Hair Texture Wavy
    Product Standouts Boosts Shine, Hydrates , Tone Correction, Easy To Use
    Age 25-34
    Rated 5 out of 5 stars
    3 months ago
    Must have

    If you bleach your hair this helps tone that yellow immediately even though g h the bleach through overtone really doesn't give that yellow tint as well !

    Was this helpful?
  • LM
    Lucy M. M.
    Verified Buyer
    Reviewing
    Blue Toning Conditioner
    I recommend this product
    Rated 5 out of 5 stars
    9 months ago
    Worked better that expected

    It helped me tone down the orange color I had and made it more gold-like.

    Was this helpful?

frequently asked questions

How often should I tone my hair?

For optimal results, we recommend using the Toning Conditioner once a week to maintain your desired tone.

Can I use the Purple Toning Conditioner on colored hair?

Yes, our Toning Conditioners are safe for use on colored hair. However, if you’ve recently colored your hair, it’s always a good idea to patch test a small section first!

Can I use the Purple Toning Conditioner on dark hair?

While the Purple Toning Conditioner is primarily for blonde, silver, or lightened hair, it can be used on darker hair to add a subtle, cool-toned sheen, especially if highlighted. However, the effects may be less noticeable on darker hair.

How long do the toning results last?

Toning results can last for several washes, depending on your hair type and the frequency of use. For optimal results, we recommend using it once a week!

Will this dry out my hair?

No! Our formula deeply hydrates and nourishes your hair while neutralizing brassiness.

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WHAT’S INSIDE? ONLY THE GOOD STUFF.

We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all

Key Ingredients & Benefits

No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?

Hair Goodness

Hydrolyzed Pea Protein:

Hydrolyzed Pea Protein:

Helps to strengthen hair fibers and support hair elasticity.

Shea Butter

Shea Butter

Deeply moisturizes, softens, and imparts shine.

Coconut Oil

Coconut Oil

Helps to protect hair and visibly reduce frizz and breakage.

Jojoba Oil

Jojoba Oil

Aids in fighting dryness, breakage, and split ends.

Meadowfoam oil

Meadowfoam oil

Helps to prevent moisture loss, providing hydration for the hair and scalp.

Scalp Love

Aloe Leaf Juice

Aloe Leaf Juice

Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.

Rosemary Oil

Rosemary Oil

Enhances scalp integrity, which may support hair growth.

Spearmint Oil

Spearmint Oil

Helps to balance the scalp.

Peppermint Oil

Peppermint Oil

Revitalizes the scalp with a cooling sensation.

Willow Bark Extract

Willow Bark Extract

Gently exfoliates the scalp.

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