SEE IT. LOVE IT. TRY IT.
frequently asked questions
Why is Misty Magenta so subtle? (HERO)
Misty Magenta is intentionally pastel and designed for very light blonde or pre-lightened hair.
Will Misty Magenta show on brown hair?
Barely. It may not be visible.
Do I need bleach for Misty Magenta?
Yes, for visible results.
How vibrant is Misty Magenta?
Very soft and pastel.
How long does Misty Magenta last?
It fades quickly compared to darker shades.
Does Misty Magenta fade evenly?
Yes.
Will Misty Magenta stain?
Minimal staining possible.
Is Misty Magenta damaging?
No.
Is Misty Magenta bold or delicate?
Delicate and airy.
How do I maintain Misty Magenta?
Frequent refreshing is recommended.
Shop by Desired Color
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
INSIDE THE MASK
Where healthy hair and real color meet.












