Plays Well With
SEE IT. LOVE IT. TRY IT.
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
INSIDE THE MASK
Where healthy hair and real color meet.
Shop by Desired Color
frequently asked questions
What results can I expect based on my starting shade?
Color results will vary depending on your starting shade, hair porosity, and the specific pigment intensity of the color you choose.
Light to Medium Blonde Hair
You’ll see bold, vivid, true-to-tone results across all shades. Pastel colors appear beautifully on light to medium blonde hair, giving soft yet vibrant payoff, while deeper hues create rich, saturated results with long-lasting vibrancy.
Dark Blonde to Light Brown Hair
Expect glossy, dimensional color with our darker shades and a soft tonal glow with lighter or pastel hues. These results enhance your natural depth while adding vibrancy and light-catching shine.
Medium to Dark Brown Hair
Enjoy a rich, multi-dimensional tint that boosts your natural tone with reflective color and gloss. Highly pigmented shades add warmth or balance undertones for visible color in the light. For lighter or pastel results, pre-lightening is recommended to achieve more noticeable color and brighter transformation.
Black Hair
Since semi-permanent color is deposit-only and doesn’t lift, pre-lightening is needed to see visible results. Lightening to a brown or blonde base allows the pigments to show their full tone and vibrancy.
Why do color results vary?
Your hair’s porosity, damage level, and existing color all affect pigment absorption. More porous or pre-lightened hair grabs color faster and appears brighter, while healthy, low-porosity hair may show softer, more muted tones.
Can I expect gray blending and coverage?
Gray hair often has a tighter, more resistant cuticle that affects color absorption. Some may see a soft tint and partial gray blending, but since our color is deposit-only, it’s not designed for full gray coverage.












