oVertone Gets Leaping Bunny Certified
Have you heard the news? oVertone is Leaping Bunny Certified!
So, what does that mean for us and, more importantly, for you?
Leaping Bunny is a coalition of eight national animal protection groups that formed the Coalition for Consumer Information on Cosmetics (CCIC).
The CCIC is the gold standard, holding the industry accountable by promoting the internationally recognized Leaping Bunny Logo. They work with companies to make shopping for animal-friendly products more accessible and transparent, helping you browse confidently and efficiently. And now we can proudly say we are backed by the bunny!
ABOUT OUR PRODUCTS
When we say our products are vegan and cruelty-free, we mean business and have the bunny to co-sign. Everyone deserves clean, cruelty-free semi-permanent hair color and hair care products that actually work and are tailored to meet your needs.
From the beginning, we've refused to compromise our high-standard ethics and principles on sustainable ingredients and formulation methods, including zero animal testing. Today we can give you *even more* assurance and transparency behind our beliefs and where our products stand.
This certification affirms that we do not participate in animal testing at any point in our product development life cycle. We will gladly recommit to the accreditation annually as another step in providing clean hair care for all hair types and textures.
WHAT DOES IT MEAN TO BE LEAPING BUNNY CERTIFIED
- WE’RE CRUELTY-FREE: Aside from being 100% vegan, our Leaping Bunny certification means that none of the ingredients used in our products or formulation methods have been tested on animals. Not now, not in the past, and not in the future.
- AN INDUSTRY STANDARD: The Leaping Bunny program offers the ONLY standard that guarantees a product is free of animal testing. This standard is also designed to prevent future animal testing.
- INTERNATIONALLY RECOGNIZED: The Leaping Bunny Standard is internationally recognized, formed from the nation's largest animal protection groups, and is partnered with animal protection groups in Canada and Europe.
WHY DID WE CHOOSE TO BECOME LEAPING BUNNY CERTIFIED?
Our community cares about the environment and what they put on and in their bodies. oVertone has never tested on animals, and by gaining certification from the CCIC, we can add the Leaping Bunny logo to our products to help you shop and color confidently.
ADDING THE LEAPING BUNNY LOGO AND CRUELTY-FREE STATEMENT TO OUR LABELS
With the gold, certification standard come new labels sporting the Leaping Bunny logo. In the meantime, if you see one of our products that don’t have the Leaping Bunny logo, rest assured all our products are certified.
LEAPING FOR JOY FOR A CRUELTY-FREE FUTURE
We strive to make a meaningful difference in our community by providing trusted semi-permanent hair color and top-notch hair care. Choosing beauty and personal care products with high cruelty-free standards has become increasingly important. That’s why we are thrilled to be recognized by CCIC and gain the Leaping Bunny approval for all our products.
Hop over to Leaping Bunny to read their corporate standard of compassion for animals.