New Look, Same Overtone You Love
New Look, Same Overtone You Love
At Overtone, weโve always been about more than just hair color. Our mission is to empower individuality through bold, vibrant color while staying deeply committed to the health of your hair and the planet. This season, weโre excited to introduce a fresh look for our productsโa change that reflects our growing commitment to sustainability without compromising the values youโve come to trust.
Our new packaging, rolling out soon at Target, will feature tubes made from 30% post-consumer recycled (PCR) plastic, marking an important milestone in our journey towards a more eco-friendly future. We know how much our community values conscious choices, and weโre making moves to offer something thatโs kinder to both your hair and the Earth.
Why the Switch to Tubes?
Our decision to transition from tubs to tubes wasnโt just about aestheticsโitโs about making your color care routine easier and more sustainable. Tubes offer a user-friendly design, with an easy-grip that makes application a breeze, especially when youโre on the go or looking to apply your color in the shower.
But the benefits of this switch go far beyond convenience. Our new tubes are made with 30% PCR plastic, a game-changer in reducing our environmental impact.
What is PCR Plastic?
Post-consumer recycled (PCR) plastic is a material created from everyday plastic items like water bottles, containers, and packaging that have been used, recycled, and processed into new, usable material. By incorporating PCR into our tubes, weโre giving new life to materials that might otherwise end up in a landfill. This helps reduce the demand for virgin plastics, conserving energy and resources, and lowering the overall carbon footprint of our packaging.
For us, itโs not just about following trendsโitโs about making a responsible choice for the future of our planet.
Overtoneโs Ethos: Clean Color, Inside and Out
At the heart of everything we do is a commitment to clean, cruelty-free, and non-damaging hair color. Weโve always believed that vibrant, fun hair doesnโt need to come at the expense of your health or the planetโs wellbeing. Overtone colors are packed with nourishing ingredients like coconut oil and shea butter, making sure that while youโre experimenting with bold hues, youโre also conditioning and strengthening your hair with every use.
Our formulas are free of harsh chemicals like ammonia, sulfates, and parabens, offering a healthier alternative to traditional hair dyes. And just as weโre passionate about the ingredients in our products, weโre equally committed to minimizing our environmental footprint.
Coming Soon: More Sustainable Packaging on the Horizon
Weโre thrilled to bring our new PCR tubes to Target, but the sustainability journey doesnโt stop there. Expect to see this packaging refresh roll out across more of our retail partners in the coming months. Our goal is to ensure that no matter where you shop for Overtone, youโll have the option of more sustainable, eco-conscious packaging that aligns with your values.
Whether youโve been with us from the start or are just beginning your hair color journey, weโre always here to offer products that help you express yourselfโwhile also looking out for our planet.