New Look, Same Overtone You Love

At Overtone, we’ve always been about more than just hair color. Our mission is to empower individuality through bold, vibrant color while staying deeply committed to the health of your hair and the planet. This season, we’re excited to introduce a fresh look for our products—a change that reflects our growing commitment to sustainability without compromising the values you’ve come to trust.

Our new packaging, rolling out soon at Target, will feature tubes made from 30% post-consumer recycled (PCR) plastic, marking an important milestone in our journey towards a more eco-friendly future. We know how much our community values conscious choices, and we’re making moves to offer something that’s kinder to both your hair and the Earth.

Why the Switch to Tubes?

Our decision to transition from tubs to tubes wasn’t just about aesthetics—it’s about making your color care routine easier and more sustainable. Tubes offer a user-friendly design, with an easy-grip that makes application a breeze, especially when you’re on the go or looking to apply your color in the shower.

But the benefits of this switch go far beyond convenience. Our new tubes are made with 30% PCR plastic, a game-changer in reducing our environmental impact.

What is PCR Plastic?

Post-consumer recycled (PCR) plastic is a material created from everyday plastic items like water bottles, containers, and packaging that have been used, recycled, and processed into new, usable material. By incorporating PCR into our tubes, we’re giving new life to materials that might otherwise end up in a landfill. This helps reduce the demand for virgin plastics, conserving energy and resources, and lowering the overall carbon footprint of our packaging.

For us, it’s not just about following trends—it’s about making a responsible choice for the future of our planet.

Overtone’s Ethos: Clean Color, Inside and Out

At the heart of everything we do is a commitment to clean, cruelty-free, and non-damaging hair color. We’ve always believed that vibrant, fun hair doesn’t need to come at the expense of your health or the planet’s wellbeing. Overtone colors are packed with nourishing ingredients like coconut oil and shea butter, making sure that while you’re experimenting with bold hues, you’re also conditioning and strengthening your hair with every use.

Our formulas are free of harsh chemicals like ammonia, sulfates, and parabens, offering a healthier alternative to traditional hair dyes. And just as we’re passionate about the ingredients in our products, we’re equally committed to minimizing our environmental footprint.

Coming Soon: More Sustainable Packaging on the Horizon

We’re thrilled to bring our new PCR tubes to Target, but the sustainability journey doesn’t stop there. Expect to see this packaging refresh roll out across more of our retail partners in the coming months. Our goal is to ensure that no matter where you shop for Overtone, you’ll have the option of more sustainable, eco-conscious packaging that aligns with your values.

Whether you’ve been with us from the start or are just beginning your hair color journey, we’re always here to offer products that help you express yourself—while also looking out for our planet.