NEW! The Bleach 30 Volume Hair Lightening System

Have you heard the news?! Our new product, The Bleach 30 Volume Hair Lightening System, is here! Rethink how you look at bleach with our high-performance formula that lifts up to 7 levels and is expertly formulated with hydrating ingredients you and your hair will love.

This lightener is not your average bleach. Just like the rest of oVertone’s product line, The Bleach is 100% vegan and 100% cruelty-free and is suitable for all hair types, textures, and starting colors.

Our plant-based formula is infused with rich ingredients you can feel good about such as Bond Complex, plant-based Squalane, and nourishing botanical oils to help condition and hydrate your hair while lightening.

Formulated with a Toning Violet Micro Pigment, The Bleach is an all-in-one lightening product that will counteract unwanted yellow or brassy tones that come with lightening.

All these ingredients work cohesively to keep your hair as looking as nourished and happy as possible, all while achieving a perfect base allowing access to even more Coloring Conditioners in our portfolio.

Here’s a deeper dive into some of the key ingredients in the developer formula that make it so dang good:

As always, all oVertone hair color products are 100% cruelty-free & vegan. The Bleach is made without ammonia, parabens, phthalates, gluten, SLS, resorcinol, titanium dioxide, synthetic fragrance, and mineral oil.

We can’t wait to hear what you think of The Bleach 30 Volume Hair Lightening System! Let us know when you give it a try, and of course, feel free to reach out to us if you have any questions or concerns. We’re always happy to help!