FEMALE FOUNDED

Maegan Scarlett and Liora Dudar created Overtone in their kitchen in their 20s when they got tired of the damage and maintenance required for fantasy hair. They pioneered a hair-healthy, semi-permanent color solution that avoids damage and keeps your hair looking stunning.

NATURAL OR NOTHING

Our products are packed with rich plant-based oils and extracts. We use ingredients like shea butter and coconut, evening primrose, spearmint, and rosemary oils to nourish your hair while adding color. Our products work wonders, even on brown hair, ensuring that your locks remain vibrant and healthy.

NO NASTIES ALLOWED

We say no to ammonia, harsh chemicals, sulfates, silicones, phthalates, and synthetic fragrances. Just pure, hair-loving color that cares for your locks and scalp. With Overtone, you can color with confidence, knowing you’re avoiding the harmful ingredients that can damage your hair and health.

EASY DIY FORMULA

Coloring your hair should be fun and hassle-free. Our Coloring Depositing Treatment Masks are ready to use straight out of the jar. Just apply, wait, and rinse for beautiful, vibrant color. It’s a stress-free process that fits seamlessly into your routine, whether you’re touching up your roots or trying a whole new shade. No mess, no stress, just fabulous results.

GOOD FOR YOUR HAIR, GOOD FOR THE PLANET

Our packaging is made with 30% post-consumer recycled (PCR) materials, reducing our environmental footprint. We believe in protecting Mother Earth while helping you achieve stunning hair. Recycling and sustainable practices are at the heart of what we do, ensuring that our impact on the planet is as positive as our impact on your hair.

VEGAN + CRUELTY-FREE

Animal testing? Not on our watch! All our products are 100% vegan and cruelty-free, certified by Leaping Bunny. We believe in beauty without harm, creating products that are kind to animals and effective for you. By choosing Overtone, you’re supporting a brand that prioritizes ethical practices and stands against animal cruelty.

SOFT, SILKY STRANDS

Our Coloring Depositing Treatment Masks do more than just add color—they deeply condition your hair for a silky, smooth finish. Enriched with nourishing ingredients, they help to repair and hydrate your strands, making them soft and manageable. This is especially beneficial for curly hair, as it enhances natural texture and shine without weighing it down.

CHANGE YOUR HUE TO MATCH YOUR MOOD

With over 30+ shades to choose from, there’s a color for every mood and personality. Whether you’re feeling bold with vibrant reds and purples or want to keep it cool with pastels and blues, we’ve got you covered. Our wide range of hues allows you to express yourself and switch up your look whenever inspiration strikes.

HAIR AND SCALP HEALTH

Healthy hair starts with a healthy scalp. Our products are formulated with calming ingredients that gently detoxify and soothe your scalp. This promotes overall hair health, leaving your locks looking and feeling their best. By nurturing your scalp, we help create the ideal environment for strong, vibrant hair growth.

SMELLS SO DANG GOOD

Coloring your hair should be a sensory delight. Our invigorating blend of rosemary and mint essential oils not only nourishes your hair and scalp but also boosts your mood. The fresh, spa-like scent transforms your coloring session into a relaxing experience, making self-care a breeze.

COLOR MAINTENANCE MADE SIMPLE

Find everything you need to create and maintain your dream hue at Overtone. We've got everything you need from sulfate-free shampoo to glossing treatments, styling products and more! Our Daily Conditioners were created to go hand-in-hand with our Color Depositing Treatment Masks to help refresh your shade every time you wash.

OVERTONE COMMUNITY

Join our vast online community of color enthusiasts. It’s a welcoming space for everyone to share, inspire, and get inspired. From posting your latest look to discovering new shades and techniques, our community is the perfect place to connect with like-minded individuals who love to experiment with color.