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BOGO 20% Off All Brown Shades with Code SUMMERHAIR20! Shop Espresso, Chocolate, and Golden Brown Masks + Conditioners for Rich, Natural Color. Shop Now!

Textured Hair Hero Bundle: 15% off 2 products 20% off 3+ Scalp-soothing, curl-loving care—celebrating our Best in Black Beauty win. Shop Now.

RESTOCK ALERT: The Revitalizer — Healthy hair growth, less breakage, scalp support. Grab it before it’s gone again.

Amp Up the Color. Minimize the Spend. Add Bleach for $15 with any Fantasy Color. Shop Now!

Free shipping on orders 55+

JUST IN! Say hello to Color Club—our new loyalty program with perks as bold as your color. Sign up and start earning today!

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GIVE YOUR NATURAL<br>
HAIR COLOR A LITTLE<br>
"OOMPH"

GIVE YOUR NATURAL
HAIR COLOR A LITTLE
"OOMPH"

BOGO 20% Off Brown Masks + Conditioners

CELEBRATE CURLS WITH <br>
AWARED-WINNING COLOR + CARE

CELEBRATE CURLS WITH
AWARED-WINNING COLOR + CARE

Get 15% off 2 products or 20% off 3+ from our Textured Hair Hero Bundle.

THE REVITALIZER <br>
IS BACK

THE REVITALIZER
IS BACK

Hair growth support, breakage control, and scalp love—all in one. This fortifying elixir sells out fast—don’t miss it.

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

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Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

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Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

"Game-changer for my hair routine!" Jenna T

“Vibrant, bold, and kind to my hair.” Alyssa R

“Perfect for creative expression!” Kayla M

“No more sacrificing health for color!” Morgan L

“Saves time and it's eco-friendly!" Tasha H

“Finally, a product that delivers on all fronts.” Nina S

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


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