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The Color Wink is ALMOST here! 2-in-1 lash + brow tint for bold color and even bolder care. Sign up for early access!

Pink hair made easy! 💗 Damage-free. Bleach-free. Nourishing color for every hair type. Shop Now!

Free shipping on orders 55+

JUST IN! Say hello to Color Club—our new loyalty program with perks as bold as your color. Start earning today!

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YOUR FINE HAIR JUST<br>
FOUND IT'S PERFECT MATCH

YOUR FINE HAIR JUST
FOUND IT'S PERFECT MATCH

Get a FREE 2oz Remedy for Fine Hair on orders over $65+

HAIR GOODNESS

GLOSS GOALS

SCALP LOVE

WHERE HEALTHY HAIR AND REAL COLOR MEET

It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

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Find your perfect shade

Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

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Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

"Game-changer for my hair routine!" Jenna T

“Vibrant, bold, and kind to my hair.” Alyssa R

“Perfect for creative expression!” Kayla M

“No more sacrificing health for color!” Morgan L

“Saves time and it's eco-friendly!" Tasha H

“Finally, a product that delivers on all fronts.” Nina S

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


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