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New Look, <br>
Same Bold Color

New Look,
Same Bold Color

Buy a Color Depositing Treatment Mask, grab a second for 20% OFF

THE OVERTONE <br>
DIFFERENCE

THE OVERTONE
DIFFERENCE

Where healthy hair and real color meet.

A NAME MAKEOVER <br>
YOU'LL LOVE

A NAME MAKEOVER
YOU'LL LOVE

Your favorite Coloring Masks and Daily Conditioners are getting fresh, fun new names!

LOCK IN VIBRANCY <br>
ONE WASH AT A TIME

LOCK IN VIBRANCY
ONE WASH AT A TIME

Our Daily Conditioners keep your shade fresh while nourishing every strand.

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

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Find your perfect shade

Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

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Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

"Game-changer for my hair routine!" Jenna T

“Vibrant, bold, and kind to my hair.” Alyssa R

“Perfect for creative expression!” Kayla M

“No more sacrificing health for color!” Morgan L

“Saves time and it's eco-friendly!" Tasha H

“Finally, a product that delivers on all fronts.” Nina S

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


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