THE SMOKY COLLECTION IS BACK
This Season's Coolest Trend Starts Here
MEET THE SHADES
Two sizes, same smoky impact — 4.5oz or 8oz for your perfect summer shade.
WHY SMOKY IS THE SHADE
STORY OF THE SEASON
SOFT SMOKY PASTEL
Muted maximalism is everywhere! From TikTok's alt scenes to high-fashion runways.
GO BRIGHTER, FADE SOFTER
Create the perfect canvas with The Bleach. Bold payoff now, smooth pastel later.
VERSATILITY IN EVERY JAR
Works for full-head color, peekaboo panels, or face-framing accents.
THE OVERTONE DIFFERENCE —
COLOR WITHOUT COMPROMISE
HOW TO GET THE LOOK
BEST ON BLONDE: Pre-lighten for boldest payoff and the smoothest pastel fade.
LIGHT-BROWN FRIENDLY: Skip the bleach for a soft, smoky dimension.
YOUR GLOW UP KIT: Buy any Smoky Shade & get Overtone Bleach 20% off — perfect for leveling up your starting base.
Use code SMOKESHOW at checkout.
REAL CUSTOMERS ARE OBSESSED
★★★★★
“It fades into the prettiest pastel — I don’t even have to re-bleach to change shades.”
★★★★★
“My curls have never felt softer. I love that it’s curl-safe.”
★★★★★
“Color actually shows up on my dark brown hair — magic.”
YOUR SMOKY SWITCH-UP
STARTS NOW.
Shop Smoky + Bleach with code SMOKESHOW before this seasonal spotlight fades away. ✨