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Textured Hair Hero Bundle: 15% off 2 products 20% off 3+ Scalp-soothing, curl-loving care—celebrating our Best in Black Beauty win. Shop Now.

Amp Up the Color. Minimize the Spend. Add Bleach for $15 with any Fantasy Color. Shop Now!

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smokey hair colors from overtone

Smoky Hues

Moody, ethereal, & effortlessly cool

Nourishing Moisture for Healthy Hair

Shea Butter

Deeply conditions and softens hair by locking in moisture to minimize dryness, help to tame frizz, and impart shine.

What Sets Us Apart

Easy to use,long-lasting color

Natural, lesstoxic base

Moisturizing &hydrating

No syntheticfragrance

Soothing, Balancing Scalp Love

primrose banner

Evening Primrose Oil

Helps to moisturize and soothe the scalp and hair.

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