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RESTOCK ALERT: The Revitalizer — Healthy hair growth, less breakage, scalp support. Grab it before it’s gone again.

Deep Hydration. Heat Defense. Easy Detangling. The Hair TLC Kit is only $22 — Shop Now!

Free shipping on orders 55+

JUST IN! Say hello to Color Club—our new loyalty program with perks as bold as your color. Sign up and start earning today!

Festival szn is HERE 🌈🎶 Turn heads with low-commitment color that goes as hard as you do. Shop now.

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smokey hair colors from overtone

Smoky Hues

Moody, ethereal, & effortlessly cool

Nourishing Moisture for Healthy Hair

Shea Butter

Deeply conditions and softens hair by locking in moisture to minimize dryness, help to tame frizz, and impart shine.

What Sets Us Apart

Easy to use,long-lasting color

Natural, lesstoxic base

Moisturizing &hydrating

No syntheticfragrance

Soothing, Balancing Scalp Love

primrose banner

Evening Primrose Oil

Helps to moisturize and soothe the scalp and hair.

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