BOLD COLOR. CLEAN CARE.
UP TO 25% OFF
20% off orders under $75 | 25% off $75+
Ends 9/2 – Shop while your shade’s still in stock.
BEST SELLING SHADES
BACKED BY BOLD RESULTS
These OG semi-permanent fan favorites changed the game - and they're all part of our biggest sale of the season.
BECAUSE COLOR'S ONLY
HALF THE STORY
Check out our go-to color and care routine.
1. CLEANSE + CONDITION
The Ultimate Shampoo detoxifies buildup, soothes the scalp, and preps roots for growth—without stripping hair or fading your color.
The Ultimate Conditioner hydrates deeply, strengthens from root to tip, and supports thicker, fuller-looking strands.
2. REVITALIZE
The Revitalizer delivers targeted nourishment with caffeine, niacinamide, and 12 amino acids to help improve scalp health, reduce shedding, and promote visible growth—morning and night.
Pro Tip: Use The Revitalizer every wash day and you'll see and feel the difference. Complete your routine with The Ultimate Hair Growth System for next-level results.
3. GLOSS
The Gloss is your go-to for mirror-like shine, moisture, and a sheer boost of pigment—no damage, no developer, no commitment. Perfect between color sessions or anytime you want a salon-level refresh in minutes.
4. COLOR
The Gloss is your go-to for mirror-like shine, moisture, and a sheer boost of pigment—no damage, no developer, no commitment. Perfect between color sessions or anytime you want a salon-level refresh in minutes.
WE'RE BETTER THAN
BOX DYE.
THOUSANDS OF CUSTOMERS CALL IT A COLORING AND CARE RITUAL THEY LOVE AND TRUST.
★★★★★
“Love how vibrant and true the color is. It always makes me feel confident.”
– Ava M.
★★★★★
“My curls have never felt softer. I love that it’s curl-safe.”
– Jasmine R.
★★★★★
“So easy to use at home. I don’t have time or money for salons. Overtone is perfect for me.”
– Lena K.
★★★★★
“Color actually shows up on my dark brown hair without using belach. It's seriously magic!”
– Marisol T.
★★★★★
“Overtone not only colors but actually makes my hair feel better after every use. I'm OBSESSED!”
– Riley S.