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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Red Hair Color

Bold, fiery, or soft and rosy red is always in. These conditioning shades deliver shine, pigment, and a little extra attitude.

Golden Copper Color Depositing Treatment Mask
Golden Copper Color Depositing Treatment Mask
Golden Copper Color Depositing Treatment Mask
new

Golden Copper Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.4
Rated 4.4 out of 5 stars
30 Reviews
 
 new

Golden Copper Healthy Color Duo

$42.50 - $42.50 USD
4.4
Rated 4.4 out of 5 stars
30 Reviews
 
 new

Golden Copper Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.4
Rated 4.4 out of 5 stars
30 Reviews
Ruby Red Color Depositing Treatment Mask
Overtone Ruby Red color depositing treatment mask jar with a red lip stain on a white background
person with extreme red hair color on pre-lightened long hair

Ruby Red Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
296 Reviews
 

Ruby Red Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
296 Reviews
Ruby Red Color Depositing Daily Conditioner

Ruby Red Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
296 Reviews
Scarlet Red Color Depositing Treatment Mask
Scarlet Red Color Depositing Treatment Mask

Scarlet Red Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Scarlet Red Hair Healthy Color Duo

Scarlet Red Hair Healthy Color Duo

$42.50 - $42.50 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Scarlet Red Color Depositing Daily Conditioner

Scarlet Red Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Cherry Chestnut Color Depositing Treatment Mask
Cherry Chestnut Color Depositing Treatment Mask
Comparison of curly hair with and without daily conditioner over 3 weeks.
new

Cherry Chestnut Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.9
Rated 3.9 out of 5 stars
120 Reviews
 
 new

Cherry Chestnut Healthy Color Duo

$42.50 - $42.50 USD
3.9
Rated 3.9 out of 5 stars
120 Reviews
 
 new

Cherry Chestnut Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.9
Rated 3.9 out of 5 stars
120 Reviews
Ginger Glow Color Depositing Treatment Mask
Ginger Glow Color Depositing Treatment Mask

Ginger Glow Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.1
Rated 4.1 out of 5 stars
706 Reviews
Ginger Glow Healthy Color Duo
Comparison of hair color and health with and without daily conditioner application.

Ginger Glow Healthy Color Duo

$42.50 - $42.50 USD
4.1
Rated 4.1 out of 5 stars
706 Reviews
Ginger Glow Color Depositing Daily Conditioner
Comparison of hair color and health with and without daily conditioner application.

Ginger Glow Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.1
Rated 4.1 out of 5 stars
706 Reviews
Strawberry Blonde Color Depositing Treatment Mask
Strawberry Blonde Color Depositing Treatment Mask
new

Strawberry Blonde Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.8
Rated 3.8 out of 5 stars
23 Reviews
 

Ruby Conditioner Kit

$58.00 - $58.00 USD
4.8
Rated 4.8 out of 5 stars
9 Reviews
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