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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

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Magenta

Imagine soaking up the sun, tropical drink in hand. Capture that vibe with our semi-permanent Magenta hair colors. Choose from soft purple pink Pastel Magenta, hot pink Vibrant Magenta or show-stopping Extreme Magenta to amp up platinum, blonde and light brown hair in 15 minutes or less. Made for all hair types and textures, our curl-friendly formulas are deeply hydrating and free of ammonia, sulfates and phthalates. Mix with Purple to create a flattering Plumberry shade!
Misty Magenta Color Depositing Treatment Mask
Misty Magenta Color Depositing Treatment Mask
Magenta Majesty Healthy Color Duo
Magenta Majesty Healthy Color Duo
Magenta Morning Color Depositing Treatment Mask
Magenta Morning Color Depositing Treatment Mask
Magenta Majesty Color Depositing Treatment Mask
Overtone Magenta Majesty color depositing treatment mask with pink paste on a white background
Magenta Majesty Color Depositing Daily Conditioner
Magenta Majesty Color Depositing Daily Conditioner
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