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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Overtone Prime Event

The Overtone Prime Event is live—score deals on semi-permanent, cruelty-free color that nourishes as it transforms. Up to 25% off all week long with rotating free gifts. No codes needed. Just add to cart and save.

 
 36% OFF

Eco Coloring Cape

$18.00 - $18.00 USD $28.00
5.0
Rated 5.0 out of 5 stars
3 Reviews
 
 10% OFF

Blue Sampler Pack

$47.00 - $47.00 USD $52.00
4.4
Rated 4.4 out of 5 stars
7 Reviews
 
 44% OFF

Reusable Shower Cap

$10.00 - $10.00 USD $18.00
5.0
Rated 5.0 out of 5 stars
1 Review
Cotton Candy Pink Color Depositing Treatment Mask
Pink Overtone cotton candy pink color correcting treatment mask on a white background

Cotton Candy Pink Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.0
Rated 4.0 out of 5 stars
216 Reviews
Scarlet Red Hair Healthy Color Duo

Scarlet Red Hair Healthy Color Duo

$42.50 - $42.50 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
 
 new

The Gloss: Shine Reviving Treatment Mask

$15.00 - $15.00 USD
4.8
Rated 4.8 out of 5 stars
8 Reviews
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