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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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For Gray Coverage

Golden Rose Color Depositing Treatment Mask
Golden Rose Color Depositing Treatment Mask
Espresso Brown Color Depositing Treatment Mask
Espresso Brown Color Depositing Treatment Mask
Comparison of curly hair with and without daily conditioner over 3 weeks.
Ginger Glow Color Depositing Treatment Mask
Ginger Glow Color Depositing Treatment Mask
Black Velvet Color Depositing Treatment Mask
Black Velvet Color Depositing Treatment Mask
Chocolate Brown Color Depositing Treatment Masks
Chocolate Brown Color Depositing Treatment Masks
warm brown hair color on person with medium length hair
Ginger Glow Healthy Color Duo
Comparison of hair color and health with and without daily conditioner application.
Golden Rose Healthy Color Duo
Golden Rose Healthy Color Duo
Espresso Brown Healthy Color Duo
Golden Brown Color Depositing Treatment Mask
Golden Brown Color Depositing Treatment Mask
light brown hair color on person with shoulder-length hair wearing glasses
Golden Rose Color Depositing Daily Conditioner
Golden Rose Color Depositing Daily Conditioner
Ginger Glow Color Depositing Daily Conditioner
Comparison of hair color and health with and without daily conditioner application.
Black Velvet Healthy Color Duo
Espresso Brown Color Depositing Daily Conditioner
 
light brown hair color on person with long hair
Black Velvet Color Depositing Daily Conditioner
Golden Brown Color Depositing Daily Conditioner
Golden Copper Color Depositing Treatment Mask
Golden Copper Color Depositing Treatment Mask
Golden Copper Color Depositing Treatment Mask
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Overtone Espresso Brown hair care products on a white background with a 10th anniversary badge.
 
Overtone Espresso Brown hair care products on a white background with a 10th anniversary badge.
Comparison of curly hair with and without daily conditioner over 3 weeks.
New
Overtone hair care products with a 10-year anniversary badge on a white background
 
Overtone hair care products with a 10-year anniversary badge on a white background
Comparison of hair color and health with and without daily conditioner application.
New
Overtone hair care products including a bottle and two jars on a white background with a 10th anniversary badge.
 
Overtone hair care products including a bottle and two jars on a white background with a 10th anniversary badge.
Comparison of curly hair with and without daily conditioner over 3 weeks.
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