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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

Free shipping on orders 55+

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SMOKY SHADES ARE ALL <br> OVER THIS SEASON

SMOKY SHADES ARE ALL
OVER THIS SEASON

The smoky shades everyone’s talking about are back in the spotlight—and we’re celebrating with Buy One Smoky Shade, Get Bleach for 20% off with code SMOKESHOW. Bold meets balanced. Fades to flawless pastels.

NOW TRENDING: FREAKY <br>FRIDAY  HAIR INSPO

NOW TRENDING: FREAKY
FRIDAY HAIR INSPO

Switch it up without the swap! Get the Ginger Glow, Twilight Titanium, or Strawberry Blonde look, your way. Vegan, curl-safe, and damage-free color for your big-screen moment.

THE REMEDY RESET <br> GIVEAWAY

THE REMEDY RESET
GIVEAWAY

Enter for a chance to win our ultra-hydrating, zero-color hair mask + a luxe hair towel-because your hair deserves a reset

WE'RE CELEBRATING YOU

WE'RE CELEBRATING YOU

It’s our birthday, but the gifts are all yours. Stack ‘em up. Snag them all.

Spend $65+ = Free 2oz Remedy
Spend $75+ = Free Hair Towel

It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

Get the look

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Ditch the Fade. Meet the
Duo That Does More.

Your boldest color yet—plus the fade control to keep it that way. Our Healthy Color Duo pairs a pigment-packed mask with a daily conditioner to keep your shade vibrant, shiny, and damage-free longer.

Step 1: Color-Depositing Mask
Deep pigment + serious moisture = bold results on day one.

Step 2: Daily Color Conditioner
Lightweight color refresh with every wash. Less fading, less effort.

The only two-step system made for every hair type, every shade, and every level of commitment.

Find your perfect shade

Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

Bundle + Save

Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


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