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Wash day essentials are on us 💧 Free Shower Cap on $75+ and free 2oz Remedy with new subs.

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FALL IN LOVE WITH YOUR NATURAL COLOR

FALL IN LOVE WITH YOUR NATURAL COLOR

From rich Espresso Brown to warm Strawberry Blonde, our most-loved natural shades keep your hair vibrant, soft, and full of life—without harsh chemicals.

HAIR COLOR & CARE <br> WITH BENEFITS

HAIR COLOR & CARE
WITH BENEFITS

Subscribe now and save bigger than ever —25% off all subscriptions now through December. It's the easiest way to keep the color coming. Stay Stoked. Stress Less.

THE GLOSS GOALS <br> GIVEAWAY IS ON!

THE GLOSS GOALS
GIVEAWAY IS ON!

50 winners. Endless shine. Enter now to win The Gloss, our ultimate shine treatment that transforms dull strands into luminous hair you’ll love.

It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

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Ditch the Fade. Meet the
Duo That Does More.

Your boldest color yet—plus the fade control to keep it that way. Our Healthy Color Duo pairs a pigment-packed mask with a daily conditioner to keep your shade vibrant, shiny, and damage-free longer.

Step 1: Color-Depositing Mask
Deep pigment + serious moisture = bold results on day one.

Step 2: Daily Color Conditioner
Lightweight color refresh with every wash. Less fading, less effort.

The only two-step system made for every hair type, every shade, and every level of commitment.

Find your perfect shade

Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

Bundle + Save

Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


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