YOUR HALLOWEEN
HAIR, UPGRADED
Healthy color, playful accents & pro-level tools. Grab 2 color samples for $16 with code: 2FOR16.
Fall in love
With your hair
Nature-inspired color, the simplest
way to slip in to fall.
MIDNIGHT TEAL: THIS SEASON’S MUST-HAVE SHADE
Our newest shade is a rich, moody teal that blends emerald vibrancy with midnight depth. Curl-safe, bleach-free, bold on blondes and light brunettes.
THE GLOSS IS BACK
It sold out. Then sold out again. After 6 months of DMs, TikTok virality, and waitlists, our shine-boosting gloss is returning for round three — and trust us, it won’t last long.
It's a conditioner that colors your hair
Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:
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Ditch the Fade. Meet the
Duo That Does More.
Your boldest color yet—plus the fade control to keep it that way. Our Healthy Color Duo pairs a pigment-packed mask with a daily conditioner to keep your shade vibrant, shiny, and damage-free longer.
Step 1: Color-Depositing Mask
Deep pigment + serious moisture = bold results on day one.
Step 2: Daily Color Conditioner
Lightweight color refresh with every wash. Less fading, less effort.
The only two-step system made for every hair type, every shade, and every level of commitment.
Find your perfect shade
Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!
Bundle + Save
Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!
OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS
Cherry Chestnut Era
Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.
ELEVATE YOUR HUE.
Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.