Overtone Is Now
at Sprouts!
The first and only clean, semi-permanent color system now available in select Sprouts stores.
Find Overtone at
Your Fave Retailer
Shop clean, curl-safe, vegan color at select Sprouts stores, Target, Sally Beauty, CVS & more.
THE BETTER BRUNETTE
GIVEAWAY IS LIVE
Enter for a chance to win a Daily Conditioner in your choice of brown shade (Espresso, Chocolate, or Golden Brown) plus a Wet & Dry Brush and Reusable Gloves. It’s your complete kit for enhancing natural tone, adding depth, and keeping hair healthy.
BROWN HAIR? THESE COLORS
WERE MADE FOR YOU.
Start with brown, go anywhere. Rich, subtle, or bold, these colors were made for your starting shade and actually show up. All curl-safe, all damage-free. Zero bleach required.
YOUR WASH DAY, UPGRADED
Free Shower Cap on $75+
plus, receive a Free Travel Size Hair Mask on all new subscriptions. This month only!
It's a conditioner that colors your hair
Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:
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Ditch the Fade. Meet the
Duo That Does More.
Your boldest color yet—plus the fade control to keep it that way. Our Healthy Color Duo pairs a pigment-packed mask with a daily conditioner to keep your shade vibrant, shiny, and damage-free longer.
Step 1: Color-Depositing Mask
Deep pigment + serious moisture = bold results on day one.
Step 2: Daily Color Conditioner
Lightweight color refresh with every wash. Less fading, less effort.
The only two-step system made for every hair type, every shade, and every level of commitment.
Find your perfect shade
Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!
Bundle + Save
Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!
OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS
Cherry Chestnut Era
Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.
ELEVATE YOUR HUE.
Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.