WE'RE CELEBRATING YOU
It’s our birthday, but the gifts are all yours. Stack ‘em up. Snag them all.
Spend $65+ = Free 2oz Remedy
Spend $75+ = Free Hair Towel
FAN FAVORITES,
UP TO 30% OFF
These top-rated picks are going fast. Snag your dream shades before they’re gone for good.
LET THE BOLD BEGIN
24 hours left to enter for a chance to win a full-size Vibrant Purple Mask, Daily Conditioner + Fader—your complete kit for fearless, live out loud, no-damage color.
COLOR WITHOUT COMPROMISE
Overtone’s Healthy Color Duo is the only two-step system that deposits and maintains color—exclusively here. From deep pigment to daily care, it’s how bold stays brilliant.
TREND ALERT: TEAL
TAKES CENTER STAGE
Halsey’s back in her teal era—DIY the look with Blue Lagoon (formerly Extreme Teal) and make it your main character moment.
It's a conditioner that colors your hair
Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:
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Ditch the Fade. Meet the
Duo That Does More.
Your boldest color yet—plus the fade control to keep it that way. Our Healthy Color Duo pairs a pigment-packed mask with a daily conditioner to keep your shade vibrant, shiny, and damage-free longer.
Step 1: Color-Depositing Mask
Deep pigment + serious moisture = bold results on day one.
Step 2: Daily Color Conditioner
Lightweight color refresh with every wash. Less fading, less effort.
The only two-step system made for every hair type, every shade, and every level of commitment.
Find your perfect shade
Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!
Bundle + Save
Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!
OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS
Cherry Chestnut Era
Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.
ELEVATE YOUR HUE.
Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.