The Bleach 30 Volume Hair Lightening System
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- Contains: Bleach powder (3 oz.), Developer (6 oz.), Disposable Gloves (1 Pair)
- Perfect For: Lightening hair up to seven levels. Use by itself or as a perfect base allowing access to even more Coloring Conditioners in our portfolio.
- Made With: Key plant-based ingredients and nourishing oils to keep your hair looking hydrated and happy
- Made Without: Ammonia, parabens, phthalates, gluten, SLS, resorcinol, titanium dioxide, synthetic fragrance, and mineral oil
- Effective On: All hair types and textures
- Best Results: Be sure hair is dry, unwashed, and detangled prior to lightening. Do not leave the product on for longer than 40 minutes.
The Bleach 30 Volume Hair Lightening System is finally here! Made with a high-performance formula, The Bleach can lift hair up to 7 levels and is expertly formulated with hydrating hero ingredients you and your hair will love.
Just like the rest of oVertone’s product line, The Bleach is 100% vegan, 100% cruelty-free, and suitable for all hair types and textures. The formula is infused with rich ingredients you can feel good about such as Bond Complex, plant-based Squalane, and nourishing botanical oils to help condition and hydrate your hair while lightening.
Formulated with Toning Violet Micro Pigment, The Bleach is an all-in-one product that will help to neutralize unwanted yellow or brassy tones that come with lightening. All these ingredients work cohesively to help combat some of the damaging effects caused by hair bleaching, all while achieving a perfect canvas for all your hair color goals.
- Product Detail
- Ingredients
- How to use
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SEE IT. LOVE IT. TRY IT.
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Hair Goodness
Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.
Shea Butter
Deeply moisturizes, softens, and imparts shine.
Coconut Oil
Helps to protect hair and visibly reduce frizz and breakage.
Jojoba Oil
Aids in fighting dryness, breakage, and split ends.
Meadowfoam oil
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Scalp Love
Aloe Leaf Juice
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.
Rosemary Oil
Enhances scalp integrity, which may support hair growth.
Spearmint Oil
Helps to balance the scalp.
Peppermint Oil
Revitalizes the scalp with a cooling sensation.
Willow Bark Extract
Gently exfoliates the scalp.
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- BBrynnReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productRated 5 out of 5 stars2 months ago5 Stars
Great product been using overtone for years!
- HHeidiReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productRated 5 out of 5 stars3 months ago5 Stars
Great product
- HHaleyReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productRated 5 out of 5 stars6 months ago5 Stars
Used the Bleach before I applied silver color. Worked great. Everything from Overtone is even better than they tell you.
- SSarahReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productRated 5 out of 5 stars8 months ago5 Stars
Gave me almost white hair!!
- MMariaVerified BuyerReviewingThe Bleach 30 Volume Hair Lightening SystemI recommend this productRated 5 out of 5 stars9 months ago5 Stars
Really easy to use & lightened my dark brown hair quite a bit. I wish I hadn’t mixed the whole thing, I definitely didn’t need all of it to cover my whole head of hair. I have pretty thin hair, medium length & probably only used about a third of it. It definitely leaves hair feeling dry but with the gloss mask after bleaching & dyeing with color, my hair felt a little better.
frequently asked questions
How long should I leave The Bleach 30 Volume Hair Lightening System on my hair?
The Bleach can be left on for 15-40 minutes. Please check your hair every 5-10 minutes to see when your desired level of lightness has been achieved and to avoid over-processing.
Can I bleach the existing Overtone color that’s in my hair?
Bleach works best at targeting and removing hair's natural pigment. While bleach can remove Overtone from your hair, it is generally not advised.
Will bleaching damage my hair?
There is always the risk of damage/dryness, as bleach strips hair of its natural pigment. Using hair treatments such as The Remedy for a few weeks before and after bleaching can reduce the risk of damage.
How many levels will a 30-volume bleach lift my hair?
Depending on your starting level, the health of your hair, processing time, and method of application, you can get up to 7 levels of lift. To get a clear understanding of how your hair will lift, we suggest doing a strand test prior to full application.
What products should I use after bleaching my hair to help counteract damage?
Moisturizing products such as The Hydrator shampoo and deep conditioning treatments such as The Remedy or The Remedy for Fine Hair are recommended to help counteract dryness and/or damage.
Will it ruin my curl pattern?
Since bleach breaks down protein bonds, bleaching can loosen your curl pattern. Generally, a lower volume is recommended for curly hair and a strand test before application.
Is it safe for all hair types and textures?
Bleach is safe on hair that has NOT been chemically relaxed, straightened, or permed. It isn't recommended to use over previous hair dyes or henna. If your hair is already over-processed or damaged/dry, you can experience breakage from using bleach.
How does the health of my hair before bleaching affect my results?
The healthier your hair is, the better your results will be! In the weeks leading up to using The Bleach 30 Volume Hair Lightening System, try to minimize heat styling, chlorine exposure, and anything else that can dry out or damage your hair. If your hair is dry or over-processed, to begin with, you could experience breakage/further damage.
Can I use metal mixing tools with The Bleach 30 Volume Hair Lightening System?
No! Never use metal bowls, spoons, mixing utensils, or brushes with bleach. Metal can interfere with the chemical reaction that occurs with bleach and can cause the mixture to heat to unsafe levels.
Is The Bleach 30 Volume Hair Lightening System safe while pregnant?
If pregnant or breastfeeding, we recommend consulting your doctor before using bleach products.
Will one box of The Bleach Hair Lightening System cover my whole head?
This depends on the length and density of your hair. Here is a guide by hair length, but density should also be considered, as thicker hair will require more product to saturate strands fully. Shoulder length: 1 box Below shoulder: 1-2 boxes Waist length: 2+ boxes ** Recommendations may vary depending on hair’s density
Can I use The Bleach 30 Volume Hair Lightening System to remove hair dye?
We do not recommend using bleach to remove previous hair dye. Bleach works best on removing your hair's natural pigment. Try using a color remover instead of bleach to remove previous dye.
Can I use it just to bleach my roots?
Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for use later. Any product already mixed must get discarded.
Can I just bleach my tips with this product?
Yes! This technique can be achieved using less mixture (2:1 ratio). You can store unmixed bleach and developer SEPARATELY for later use. Any product already mixed must get discarded.
How soon after bleaching can I add an Overtone color to my hair?
Right after shampooing! Overtone Color Depositing Treatment Masks are hydrating and deposit only. For best results, use on gently towel-dried hair right after rinsing/shampooing bleach out.
Do you offer a toner to use post-bleach?
Yes! While our Bleach Powder does contain a Toning Violet Micro Pigment that will help to neutralize and tone during bleaching, we recommend using our Purple Toning or Blue Toning Conditioners if you want an icier blonde look or to further tone unwanted brassy shades.
Do I need to apply The Bleach 30 Volume Hair Lightening System all the way to the scalp?
Do not apply mixture directly to the scalp. This can cause burning and irritation.
Is The Bleach 30 Volume Hair Lightening System safe for kids?
No. We do not recommend using The Bleach 30 Volume Hair Lightening System on children.
Can I save the bleach powder and developer if I do not use it all?
Please discard any mixed product.
Do I need to use foils?
For an all-over application, foils are not necessary.