SEE IT. LOVE IT. TRY IT.
WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all


Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Hair Goodness

Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.

Shea Butter
Deeply moisturizes, softens, and imparts shine.

Coconut Oil
Helps to protect hair and visibly reduce frizz and breakage.

Jojoba Oil
Aids in fighting dryness, breakage, and split ends.

Meadowfoam oil
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Scalp Love

Aloe Leaf Juice
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.

Rosemary Oil
Enhances scalp integrity, which may support hair growth.

Spearmint Oil
Helps to balance the scalp.

Peppermint Oil
Revitalizes the scalp with a cooling sensation.

Willow Bark Extract
Gently exfoliates the scalp.
Shop by Desired Color
frequently asked questions
What is the difference between the Color Depositing Treatment Masks and Color Depositing Daily Conditioners?
Our Color Depositing Treatment Masks transform your hair by adding vibrant color, while our Color Depositing Daily Conditioners help maintain that vibrancy between treatments. For best results, apply the Color Depositing Treatment Mask to dry hair and leave it on for 10–15 minutes before rinsing thoroughly with warm water. *Color typically lasts 2–3 weeks. To keep color looking fresh, use the Color Depositing Daily Conditioner in the shower after shampooing. *Results may vary.
Should I shampoo right after applying color?
No, we don’t recommend shampooing when rinsing out color, as it may cause the color to fade. For best results, simply rinse thoroughly with warm water.
How long will my color results last?
Our Color Depositing Treatment Masks typically last *2–3 weeks, while the Color Depositing Daily Conditioners last *3–5 days. *Results may vary.
Will these colors work on brown hair?
Yes! Most of our shades are highly pigmented and specifically formulated to tint and tone brown hair.
Do I need to bleach first?
No! Our shades are designed for brown hair and provide beautiful color without bleaching. However, if you're aiming for a more vivid color or pastel shade, pre-lightening your hair may help achieve the desired result.
Are the Coloring Masks & Conditioners safe for all hair types?
Yes, Overtone products are safe for all hair types and textures. Our formulas are free of harsh chemicals like ammonia, parabens, and sulfates, making them gentle while providing vibrant color and hydration.
Will the color stain my skin or clothes?
Yes, our colors can temporarily stain skin and clothing. But no need to fret, we have you covered! We provide a free pair of gloves with each purchase, and our Eco Coloring Cape is here to protect your clothes. Try our Stain Shield before applying color to protect your skin, and our Stain Remover if needed to remove stains post color.
Can I mix different Overtone shades to create a custom color?
Absolutely! You can explore our curated custom colors or blend your own unique shade.
How can I remove color if I decide to change shades?
For gradual fading, try our Overtone Fader Clarifying Shampoo, designed to gently fade semi-permanent color. Depending on the shade’s vibrancy, fading may take several washes.
Can I use Overtone colors on freshly bleached hair?
Yes! Our Color Depositing Treatment Masks and Daily Conditioners contain hydrating oils and nourishing extracts that support your hair’s health during the coloring process, making them safe to use on freshly bleached hair.
Will Overtone colors cover gray hair?
While our colors may tint and color some gray hair effectively, full coverage isn’t guaranteed. Gray and white hair often have a thicker cuticle, making it harder for deposit-only colors to adhere. We recommend trying a sample and performing a strand test to see how the color works for you.