Purple Toning Conditioner
- Contains: 8 fl. oz. (full size)
- Perfect For: Toning out yellow undertones on platinum blonde to light brown starting shades, highlights, or balayage
- Made With: 100% vegan, cruelty-free formula
- Effective On: All hair types and curl-friendly
- Free Of: Ammonias, parabens, and sulfates
- Product Detail
- Ingredients
- How to use
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WHAT’S INSIDE? ONLY THE GOOD STUFF.
We’re serious about what goes into our products - cruelty-free, vegan and focused on
blending performance with hair health. Because why compromise when you can have it all
Key Ingredients & Benefits
No fluff— just the good stuff! We're serious about what goes into our products—cruelty-free, vegan and focused on blending performance with hair health. Because why compromise when you can have it all?
Hair Goodness
Hydrolyzed Pea Protein:
Helps to strengthen hair fibers and support hair elasticity.
Shea Butter
Deeply moisturizes, softens, and imparts shine.
Coconut Oil
Helps to protect hair and visibly reduce frizz and breakage.
Jojoba Oil
Aids in fighting dryness, breakage, and split ends.
Meadowfoam oil
Helps to prevent moisture loss, providing hydration for the hair and scalp.
Scalp Love
Aloe Leaf Juice
Delivers vitamins and minerals to help soothe the scalp and hydrate the hair.
Rosemary Oil
Enhances scalp integrity, which may support hair growth.
Spearmint Oil
Helps to balance the scalp.
Peppermint Oil
Revitalizes the scalp with a cooling sensation.
Willow Bark Extract
Gently exfoliates the scalp.
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- ISIris S.Verified BuyerReviewingBlue Toning ConditionerI recommend this productRated 5 out of 5 stars2 months ago5 Stars
As one with graying hair who has whole-head white highlights added in, I love this light Blue Toning Conditioner - it's better for me than the deeper violet tones, which can 'drabben' my hair - the lighter blue (actually a pale Periwinkle tone) is better.
- EJEmily J.Verified BuyerReviewingPurple Toning ConditionerI recommend this productRated 5 out of 5 stars6 months ago5 Stars
Great addition to my hair routine to help balance my lighter color
- RBrose b.Verified BuyerReviewingPurple Toning ConditionerI recommend this productRated 5 out of 5 stars9 months ago5 Stars
It did a good job of making my mostly white hair white! I only used it once as I wash my hair only twice a week. I was pleased that, unlike with other brands of toner, I did not have an allergic reaction with this formula.
My only complaint is that it is near impossible to get the product out of the bottle. I going to try with a plastic straw to stir it out. I wish this came in a tube or a jar.
- KLKaren L.Verified BuyerReviewingPurple Toning ConditionerI recommend this productRated 5 out of 5 stars9 months ago5 Stars
So far so good. I've used the product twice and it makes my hair feel very silky.
- FOFriend o. T.Verified BuyerReviewingPurple Toning ConditionerI recommend this productRated 5 out of 5 stars11 months ago5 Stars
This conditioner, along with the overtone, has definitely rid the brassy orangy-ness in my hair
frequently asked questions
How often should I tone my hair?
For optimal results, we recommend using the Toning Conditioner once a week to maintain your desired tone.
Can I use the Purple Toning Conditioner on colored hair?
Yes, our Toning Conditioners are safe for use on colored hair. However, if you’ve recently colored your hair, it’s always a good idea to patch test a small section first!
Can I use the Purple Toning Conditioner on dark hair?
While the Purple Toning Conditioner is primarily for blonde, silver, or lightened hair, it can be used on darker hair to add a subtle, cool-toned sheen, especially if highlighted. However, the effects may be less noticeable on darker hair.
How long do the toning results last?
Toning results can last for several washes, depending on your hair type and the frequency of use. For optimal results, we recommend using it once a week!
Will this dry out my hair?
No! Our formula deeply hydrates and nourishes your hair while neutralizing brassiness.