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The Color Wink is HERE 🌈 Nourishing serum meets buildable color — for lashes and brows that show up and stand out. SHOP NOW!

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The Color Wink: 2-In-1 Lash and Brow Makeup - Poppy

5.0
Rated 5.0 out of 5 stars
11 Reviews
$14.50
Rendering loop-subscriptions

Bold color meets clean care – for lashes and brows.

Enter The Color Wink – your new go-to for bold pigment and effortless self-expression. This playful multi-tasking lash and brow makeup delivers rich, buildable color with a smooth, creamy texture that defines, volumizes, and stays put. No flaking. No smudging. No stiffness. Just vibrant payoff in six playful shades to match your vibe and your favorite Overtone hair color hue.

And while you're doing your thing, our formula's doing it's thing. Nourishing and conditioning with Castor, Argan, and Raspberry Seed Oils to support healthier-looking, fuller-feeling lashes and brows over time. 

Low maintenance. Long-wearing. 100% vegan and cruelty-free — because your color should feel as good as it looks.

Size: 0.42 fl. oz / 12.4 mL

Ingredients: Water (Aqua), Glycerin, Yellow 5 Lake CI 19140, Tapioca Starch, Synthetic Fluorphlogopite (mica), Glyceryl Stearate, Jojoba Esters, Microcrystalline Cellulose, Cellulose, Hydrogenated Methyl Abietate, Stearic Acid, Potassium Cetyl Phosphate, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Propanediol, Red 40 Lake CI 16035, Tocopherol (Vitamin E), Aloe Barbadensis Leaf Powder, Camellia Sinensis (Green Tea) Leaf Extract, Hibiscus Rosa-Sinensis (Chinese Hibiscus) Flower Extract, Rubus Idaeus (Raspberry) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Ricinus Communis (Castor) Seed Oil, Caprylyl Glyceryl Ether, Cellulose Gum, Caprylhydroxamic Acid, Sodium Hydroxide.

Lashes: Swipe from root to tip, lifting
as you go for full coverage. Layer for extra definition and bold color.

Brows: Brush through brows with the
natural hair direction for a polished look. Layer to amp up the color!


Free shipping on orders over $55

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The Color Wink: 2-In-1 Lash and Brow Makeup - Poppy

$14.50

2-IN-1 LASH & BROW MAKEUP WITH 6 LONG-LASTING SHADES

Poppy

Fire-engine red that pops with blue or brown eyes

Canary

Bold yellow that flatters warm blondes and green eyes

Kiwi

Zesty green for contrast with brown eyes and coppery locks

Aqua

Cool turquoise that plays beautifully with dark hair and hazel eyes

Indigo

Deep blue that makes green or gray eyes shine

Violet

Electric purple for instant drama and universally flattering flair

YOU’RE GOING TO LOVE THIS

4-IN-1 POWER PLAY
1. Tints lashes & brows
2. Boosts volume & definition
3. Supports healthy growth
4. Nourishes with every use


STRENGTHEN & GROW WHILE YOU GLOW
With Castor, Argan, and Raspberry Seed oils, this plant-powered blend supports visibly fuller, healthier lashes and brows — no flakes, no crunch, no compromise.

CLEAN BEAUTY PROMISE
No parabens, no sulfates, no synthetic fragrances.
Leaping Bunny & PETA certified. Packaged sustainably with 50% PCR materials

WHAT'S INSIDE? ONLY THE GOOD STUFF.

FULLNESS & NOURISHMENT

CASTOR OIL

Nourishes and conditions with fatty acids to support visibly fuller brows and lashes.

ARGAN OIL

Softens and smooths for healthier-looking definition and natural shine.

RASPBERRY SEED OIL

Rich in omega fatty acids to help lashes and brows appear stronger and more lush

DEFINE & RESTORE

VITAMIN E

Helps condition and soften for stronger, healthier-looking lashes and brows.

GREEN TEA EXTRACT

Lightweight hydration with antioxidant benefits to keep hair feeling soft and smooth.

HIBISCUS EXTRACT

Supports hydration and enhances natural shine and definition.

ADD TO CART

HOW TO USE

LASHES
Swipe from root to tip, lifting as you go for full coverage. Layer for extra definition and bold color.

BROWS
Brush through brows with the natural hair direction for a polished look. Layer to amp up the color!

Shop by Category

5.0
Rated 5.0 out of 5 stars
Based on 11 reviews
11 reviews
  • S
    Sarah
    Reviewing
    The Color Wink: 2-In-1 Lash and Brow Makeup - Indigo
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    The Indigo color made my eyes pop. Easy to apply and remove

  • C
    Cat
    Reviewing
    The Color Wink: 2-In-1 Lash and Brow Makeup - Canary
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    I tried the yellow color and wasn't sure it would show up on my dark hair so I started with white primer underneath, it totally worked! The color came through. I'd definitely recommend for anyone wanting to play with color.

  • E
    Emmie
    Reviewing
    The Color Wink: 2-In-1 Lash and Brow Makeup - Indigo
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    I wanted a bold blue color, so I applied a few coats of the Color Wink like I do with my usual mascara. The formula is buildable and I was excited how well it looked after a long day!

  • E
    Eve
    Reviewing
    The Color Stack: 3-in-1 Lash, Brow & Hair Bundle - Indigo
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    The color treatment mask + color wink combo is the way to go. The colors coordinated effortlessly. Definelty recommend grabbing both!

  • E
    Elle
    Reviewing
    The Color Wink: 2-In-1 Lash and Brow Makeup - Poppy
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    As a natural redhead with coppery-orange tones, finding a brow product that actually matches has been nearly impossible. The Poppy color gave me the perfect warm tint without looking overdone. I shaped AND filled my brows easily. Well done, Overtone!

Frequently Asked Questions

Is the formula waterproof?

The Color Wink is smudge-resistant and long-wearing, but not waterproof. It stays put through your day but washes off easily with warm water and a gentle cleanser – no tugging or harsh removers needed!

How pigmented is it?

Totally buildable. One layer gives you a subtle tint and natural definition. Want more impact? Just add a second swipe. The creamy texture makes layering easy without flaking or clumping.

What makes this product different from traditional mascara?

Many mascaras rely on synthetic film-formers or drying agents which may cause damage to the lashes.. The Color Wink is packed with plant-based ingredients like Castor Oil, Argan Oil, and Raspberry Seed Oil to help nourish and condition lashes and brows with every wear.

Is it vegan & cruelty-free?

Absolutely. The Color Wink is 100% vegan and cruelty-free!


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