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How it Works

HomeHow It Works

How To Apply On:

  • Start with platinum or pre-lightened strands of any type and texture.
  • To add maximum color, apply your preferred shade of Coloring Conditioner to dry hair.
  • Wait 10-15 minutes and rinse with warm or hot water.
  • Rinse, style, show it off.
  • Use the Coloring Conditioner weekly, or any time your hair color needs a refresh.

FYI: Pastel shades will only show up on platinum locks — it's not us, it's science!

  • Start with clean strands of any type and texture.
  • Depending on starting hair color and desired results, apply For Brown Hair or Extreme shade of Coloring Conditioner to dry hair.
  • Wait 10-15 minutes and rinse with warm or hot water.
  • Rinse, style, show it off.
  • Use the Coloring Conditioner weekly, or any time your hair color needs a refresh.

FYI: Pastel shades will only show up on platinum locks — it's not us, it's science!

  • Start with any shade of faded hair color.
  • Apply Daily Conditioner to wet or dry strands, especially after shampooing.
  • Wait 3-5 minutes then rinse with warm or hot water.
  • Rinse, style, show it off.

FYI: Daily Conditioners are meant to maintain an existing shade. If you want to color hair for the first time or revive very faded strands, use a Coloring Conditioner.

Ready to find your shade?