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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

We Made Too Much Promo

The Remedy for Fine Hair
person with curly highlighted hair after wearing the remedy hair mask for fine hair

The Remedy for Fine Hair

From $8.00 - $27.00 USD $11.00
4.5
Rated 4.5 out of 5 stars
119 Reviews
Vibrant Purple Coloring Conditioner
Vibrant Purple Coloring Conditioner
31% OFF

Vibrant Purple Coloring Conditioner

From $9.00 - $22.00 USD $13.00
4.0
Rated 4.0 out of 5 stars
237 Reviews
Vibrant Purple Daily Conditioner
28% OFF

Vibrant Purple Daily Conditioner

$13.00 - $13.00 USD $18.00
4.3
Rated 4.3 out of 5 stars
70 Reviews
Magenta Morning Color Depositing Treatment Mask
Magenta Morning Color Depositing Treatment Mask

Magenta Morning Color Depositing Treatment Mask

From $9.00 - $32.00 USD $13.00
4.0
Rated 4.0 out of 5 stars
86 Reviews
Extreme Pink Daily Conditioner
28% OFF

Extreme Pink Daily Conditioner

$13.00 - $13.00 USD $18.00
4.5
Rated 4.5 out of 5 stars
157 Reviews
Poppy Orange Color Depositing Treatment Mask
Poppy Orange Color Depositing Treatment Mask
bright orange hair color on person with long, curly pre-lightened hair

Poppy Orange Color Depositing Treatment Mask

From $9.00 - $32.00 USD $13.00
4.5
Rated 4.5 out of 5 stars
109 Reviews
Orange for Brown Hair Daily Conditioner
person with deep orange hair color for brown on highlighted coily hair
28% OFF

Orange for Brown Hair Daily Conditioner

$13.00 - $13.00 USD $18.00
3.6
Rated 3.6 out of 5 stars
129 Reviews
 
 32% OFF

The Shine Spray

$15.00 - $15.00 USD $22.00
3.8
Rated 3.8 out of 5 stars
24 Reviews
 
 39% OFF

The Reviver Curl Refresh Spray

$14.00 - $14.00 USD $23.00
4.3
Rated 4.3 out of 5 stars
33 Reviews
 
 40% OFF

The Style Shield Heat Protectant

$12.00 - $12.00 USD $20.00
4.0
Rated 4.0 out of 5 stars
25 Reviews
Vibrant Teal Daily Conditioner
28% OFF

Vibrant Teal Daily Conditioner

$13.00 - $13.00 USD $18.00
4.0
Rated 4.0 out of 5 stars
9 Reviews
Vibrant Teal Coloring Conditioner
Vibrant Teal Coloring Conditioner
31% OFF

Vibrant Teal Coloring Conditioner

From $9.00 - $22.00 USD $13.00
3.5
Rated 3.5 out of 5 stars
63 Reviews
Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

$32.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
132 Reviews
Extreme Yellow Coloring Conditioner
Extreme Yellow Coloring Conditioner
31% OFF

Extreme Yellow Coloring Conditioner

From $9.00 - $22.00 USD $13.00
3.7
Rated 3.7 out of 5 stars
18 Reviews
Extreme Yellow Daily Conditioner
person with dark roots and medium length yellow gold pre-lightened hair color with plaid shirt
28% OFF

Extreme Yellow Daily Conditioner

$13.00 - $13.00 USD $18.00
4.0
Rated 4.0 out of 5 stars
2 Reviews
Blue Lagoon Color Depositing Daily Conditioner
Blue Lagoon Color Depositing Daily Conditioner

Blue Lagoon Color Depositing Daily Conditioner

From $6.00 - $18.00 USD $8.00
4.1
Rated 4.1 out of 5 stars
180 Reviews
Pastel Teal Coloring Conditioner
Pastel Teal Coloring Conditioner
person with long aquamarine hair color on long pre-lightened hair
31% OFF

Pastel Teal Coloring Conditioner

From $9.00 - $22.00 USD $13.00
2.9
Rated 2.9 out of 5 stars
26 Reviews
 
 54% OFF

The Hydrator Moisturizing Shampoo

$12.00 - $12.00 USD $26.00
4.7
Rated 4.7 out of 5 stars
80 Reviews
 
bright purple hair strand and faded purple hair strand
54% OFF

The Fader Shampoo

$12.00 - $12.00 USD $26.00
3.7
Rated 3.7 out of 5 stars
135 Reviews
 
 29% OFF

oVertone x Franzia Sunset Blush Kit

$41.00 - $41.00 USD $58.00
5.0
Rated 5.0 out of 5 stars
3 Reviews
Indigo Iris Color Depositing Treatment Mask
Indigo Iris Color Depositing Treatment Mask

Indigo Iris Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Golden Rose Color Depositing Treatment Mask
Golden Rose Color Depositing Treatment Mask

Golden Rose Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
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