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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

Purple Hair Color

Regal, rich, and rebellious purple never plays it safe. These shades deliver intense tone with a glossy, ultra-conditioning boost.

Royal Plum Color Depositing Treatment Mask
Royal Plum Color Depositing Treatment Mask

Royal Plum Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Royal Plum Healthy Color Duo

Royal Plum Healthy Color Duo

$42.50 - $42.50 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Royal Plum Color Depositing Daily Conditioner

Royal Plum Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Cherry Chestnut Color Depositing Treatment Mask
Cherry Chestnut Color Depositing Treatment Mask
new

Cherry Chestnut Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.9
Rated 3.9 out of 5 stars
118 Reviews
 
 new

Cherry Chestnut Healthy Color Duo

$42.50 - $42.50 USD
3.9
Rated 3.9 out of 5 stars
118 Reviews
 
 new

Cherry Chestnut Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.9
Rated 3.9 out of 5 stars
118 Reviews
Vivid Violet Color Depositing Treatment Mask
Vivid Violet Color Depositing Treatment Mask

Vivid Violet Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
 

Vivid Violet Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Vibrant Purple Coloring Conditioner
Vibrant Purple Coloring Conditioner
31% OFF

Vibrant Purple Coloring Conditioner

From $9.00 - $22.00 USD $13.00
4.0
Rated 4.0 out of 5 stars
237 Reviews
 
person with violet purple hair color dip dye on pre-lightened locs
30% OFF

Vibrant Purple Healthy Color Duo

$33.00 - $33.00 USD $47.00
4.1
Rated 4.1 out of 5 stars
119 Reviews
Vivid Violet Color Depositing Daily Conditioner

Vivid Violet Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Vibrant Purple Daily Conditioner
28% OFF

Vibrant Purple Daily Conditioner

$13.00 - $13.00 USD $18.00
4.3
Rated 4.3 out of 5 stars
70 Reviews
Lilac Lotus Color Depositing Treatment Mask
Lilac Lotus Color Depositing Treatment Mask

Lilac Lotus Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.6
Rated 3.6 out of 5 stars
390 Reviews
Lilac Lotus Healthy Color Duo
person with pastel purple hair color on shoulder length pre-lightened hair
10% OFF

Lilac Lotus Healthy Color Duo

$42.50 - $42.50 USD $47.00
3.6
Rated 3.6 out of 5 stars
390 Reviews
Lilac Lotus Color Depositing Daily Conditioner

Lilac Lotus Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.6
Rated 3.6 out of 5 stars
390 Reviews
Smoky Lavender Color Depositing Treatment Mask
Smoky Lavender Color Depositing Treatment Mask

Smoky Lavender Color Depositing Treatment Mask

From $15.00 - $32.00 USD
3.1
Rated 3.1 out of 5 stars
74 Reviews
 
 Sold Out

Plumberry Conditioner Kit

$58.00 - $58.00 USD
4.6
Rated 4.6 out of 5 stars
12 Reviews
 

Lilac Conditioner Kit

$58.00 - $58.00 USD
3.8
Rated 3.8 out of 5 stars
6 Reviews
 

Dusty Orchid Conditioner Kit

$58.00 - $58.00 USD
3.6
Rated 3.6 out of 5 stars
8 Reviews
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