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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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Black Velvet Color Depositing Treatment Mask

Black Velvet Color Depositing Treatment Mask

$32.00

Cherry Chestnut Color Depositing Treatment Mask

Cherry Chestnut Color Depositing Treatment Mask

$32.00

Black Velvet Color Depositing Daily Conditioner

Black Velvet Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Daily Conditioner

Cosmic Cobalt Color Depositing Daily Conditioner

4.5oz

$13.50

Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

$32.00

Espresso Brown Color Depositing Daily Conditioner

Espresso Brown Color Depositing Daily Conditioner

4.5oz

$13.50

Espresso Brown Color Depositing Treatment Mask

Espresso Brown Color Depositing Treatment Mask

$32.00

Emerald Envy Color Depositing Treatment Mask

Emerald Envy Color Depositing Treatment Mask

8oz

$32.00

READY TO GO <br> EVEN BOLDER?

READY TO GO
EVEN BOLDER?

Unlock next-level vibrancy. Add bleach for just $15 with any Fantasy Color—simply hit "add to cart" to unlock the deal.

 
 17% OFF

The Bleach 30 Volume Hair Lightening System

$20.00 - $20.00 USD $24.00
4.5
Rated 4.5 out of 5 stars
86 Reviews
Royal Plum Color Depositing Treatment Mask
Royal Plum Color Depositing Treatment Mask

Royal Plum Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Royal Plum Healthy Color Duo

Royal Plum Healthy Color Duo

$42.50 - $42.50 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Royal Plum Color Depositing Daily Conditioner

Royal Plum Color Depositing Daily Conditioner

$13.50 - $13.50 USD
4.3
Rated 4.3 out of 5 stars
940 Reviews
Smoky Lavender Color Depositing Treatment Mask
Smoky Lavender Color Depositing Treatment Mask

Smoky Lavender Color Depositing Treatment Mask

From $15.00 - $32.00 USD
3.1
Rated 3.1 out of 5 stars
74 Reviews
Misty Magenta Color Depositing Treatment Mask
Misty Magenta Color Depositing Treatment Mask

Misty Magenta Color Depositing Treatment Mask

From $15.00 - $32.00 USD
3.0
Rated 3.0 out of 5 stars
21 Reviews
Raspberry Pink Color Depositing Daily Conditioner
Raspberry Pink Color Depositing Daily Conditioner

Raspberry Pink Color Depositing Daily Conditioner

From $13.50 - $18.00 USD
4.5
Rated 4.5 out of 5 stars
339 Reviews
Raspberry Pink Healthy Color Duo
Raspberry Pink Healthy Color Duo

Raspberry Pink Healthy Color Duo

From $42.50 - $47.00 USD
4.5
Rated 4.5 out of 5 stars
339 Reviews
Raspberry Pink Hair Color Depositing Treatment Mask
Raspberry Pink Hair Color Depositing Treatment Mask

Raspberry Pink Hair Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.5
Rated 4.5 out of 5 stars
339 Reviews
Scarlet Red Color Depositing Treatment Mask
Scarlet Red Color Depositing Treatment Mask

Scarlet Red Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Scarlet Red Hair Healthy Color Duo

Scarlet Red Hair Healthy Color Duo

$42.50 - $42.50 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Scarlet Red Color Depositing Daily Conditioner

Scarlet Red Color Depositing Daily Conditioner

$13.50 - $13.50 USD
3.8
Rated 3.8 out of 5 stars
407 Reviews
Golden Rose Color Depositing Treatment Mask
Golden Rose Color Depositing Treatment Mask

Golden Rose Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
Golden Rose Healthy Color Duo
Golden Rose Healthy Color Duo

Golden Rose Healthy Color Duo

From $42.50 - $47.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
Golden Rose Color Depositing Daily Conditioner
Golden Rose Color Depositing Daily Conditioner

Golden Rose Color Depositing Daily Conditioner

From $13.50 - $18.00 USD
3.4
Rated 3.4 out of 5 stars
548 Reviews
Vibrant Purple Coloring Conditioner
Vibrant Purple Coloring Conditioner
31% OFF

Vibrant Purple Coloring Conditioner

From $9.00 - $22.00 USD $13.00
4.0
Rated 4.0 out of 5 stars
237 Reviews
Vibrant Purple Daily Conditioner
28% OFF

Vibrant Purple Daily Conditioner

$13.00 - $13.00 USD $18.00
4.3
Rated 4.3 out of 5 stars
70 Reviews
 
person with violet purple hair color dip dye on pre-lightened locs
30% OFF

Vibrant Purple Healthy Color Duo

$33.00 - $33.00 USD $47.00
4.1
Rated 4.1 out of 5 stars
119 Reviews
Vivid Violet Color Depositing Treatment Mask
Vivid Violet Color Depositing Treatment Mask

Vivid Violet Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
 

Vivid Violet Healthy Color Duo

$47.00 - $47.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Vivid Violet Color Depositing Daily Conditioner

Vivid Violet Color Depositing Daily Conditioner

$18.00 - $18.00 USD
4.6
Rated 4.6 out of 5 stars
774 Reviews
Indigo Iris Color Depositing Daily Conditioner
Indigo Iris Color Depositing Daily Conditioner

Indigo Iris Color Depositing Daily Conditioner

From $6.00 - $13.50 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Indigo Iris Color Depositing Treatment Mask
Indigo Iris Color Depositing Treatment Mask

Indigo Iris Color Depositing Treatment Mask

From $13.00 - $32.00 USD
3.9
Rated 3.9 out of 5 stars
392 Reviews
Cosmic Cobalt Color Depositing Treatment Mask
Cosmic Cobalt Color Depositing Treatment Mask

Cosmic Cobalt Color Depositing Treatment Mask

From $13.00 - $32.00 USD
4.4
Rated 4.4 out of 5 stars
316 Reviews
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