Watch: Does Purple for Brown Hair Actually Work?

When you have dark hair, sometimes you might feel like you miss out on all the hair color fun. Because let’s face it, bleach is a drag and damaging — so that’s a hard pass. If you thought there was no way to get your desired color without lightening your mane first, think again. Our For Brown Hair collection is for dark-haired hotties who want to play with fantasy colors without damage or a trip to the salon. But does it actually work?

Watch @curlyheadshinobi show us that blondes aren't the only ones that can have fun with color as she elevates her dark coils to lovely proportions with Purple for Brown Hair Coloring Conditioner.

STEP 01: GET READY

Glove up and keep your hands clean with the Reusable Gloves. Start with dry, clean hair for best results.

STEP 02: ADD COLOR

Apply color to small sections of hair, starting at the roots and working your way to the ends. Make sure hair is completely drenched with conditioner for even coverage.

Pro Tip: If your hair is extra thick, use the whole jar to get the brightest color results.

STEP 03: SATURATE AND WAIT

Let color sit for 10-15 minutes. That’s enough time to take a load off and make a little pizza snacky like @curlyheadshinobi — mmm, girl, and you’re doing it right with that side of ranch!

NOTE: Check out the Reusable Shower Cap to ensure your hair transformation is a tidy situation.

STEP 04: RINSE, DRY, STYLE, AND REVEAL

Rinse, dry, style as usual, and get ready to show off your gorgeous new purple hue.

@curlyheadshinobi used a diffuser to dry her curls to ensure she didn’t lose shape or definition in her hair. She also opted out of adding volume so we could see her curls naturally. One word — breathtaking. Look at her curls! They are subtle, hydrated, and POPPIN’ OFF in all types of light.

Conclusion: Purple for Brown Hair does, in fact, work which is why it's one of our best sellers for brunettes. We are passionate about developing vibrant, go-to colors for dark hair without the need to bleach. So no damage, no dry finish! The best part is that we formulate colors that won't let you down, i.e., you can expect colors actually to show. So yes, dark hair can add a pop of color too! Because achieving the color of your dreams is way easier than you think with our For Brown Hair collection.

STEP 05: Wash, style, and reveal. And most importantly, enjoy the results.

PRO TIP: Maintain your color vibrancy and shine with our Purple for Brown Hair Daily Conditioner or grab them as a bundle with our best-selling Healthy Hair Duos.

SHOP THE LOOK