Intersections of Beauty is a platform to celebrate the unique perspectives, aesthetics, and life experiences within the industry and our communities. We believe that beauty isn’t just one-size-fits-all. It ‘s FOR all. It’s Hispanic Heritage Month, and to celebrate we’re welcoming members of the Hispanic community to share their stories. This week we spoke with cosmetology student and curly hair advocate Taty Froeverabout inclusion, self acceptance, and embracing her curls. Keep reading for the full conversation.
Name: Taty Froever
Instagram Handle: Taty_Froever
How would your best friend describe you in a sentence or two: My best friend would say I am a happy person. I love to sing and smile.
Location: North Carolina
Hair Type/Texture: Afro Curly Hair
It’s Hispanic Heritage Month! What does it mean to you, and how do you like to celebrate?
Hispanic Heritage Month means so much to me. Hispanic Heritage month to me is a time to acknowledge the diversity in my culture. I personally like to celebrate Hispanic Heritage Month by making “carne asada” and inviting all of my family and close friends to enjoy a fun moment of laughing and relaxing. I believe it is important that we teach our children about what Hispanic Heritage Month means and continue the tradition for more generations.
What are three things you love about your heritage and culture?
Three things I love about my heritage and culture are: unity, diversity and tradition.
Was there ever a time when you struggled with your identity? How did you work through that?
No. Growing up I was raised to always be proud of my culture and to never be ashamed of it. My parents were truly my inspiration to follow growing up seeing how both of their cultures were different yet they were always so understanding was so inspiring to me.
Justice and equality have been major cultural topics in the last year. What stands out to you as some of the biggest moments for the Hispanic community?
Personally, I feel that now we are speaking up and standing up for what is right. Many people in my culture have grown tired of witnessing injustice situations happen and many of us have stood up for what is right.
What do you think the beauty industry stands to learn from Hispanic culture? How should the industry change to be more inclusive?
I think what the beauty industry stands to learn from Hispanic culture is that we are a huge audience to target and the best way to target us is by understanding and learning about us. We should be included more in commercials and advertisements. They should also start including more diverse content creators as well.
How do you use your platform as a step toward radical inclusion in the beauty industry?
I personally use my platform as a voice. I have always made it clear with any company I do work with that my content is in Spanish and English because I try to create content that is understandable to everyone. That is one of the reasons why I decided to speak more Spanish on my page because I felt that if I could help people by only speaking one language it would be amazing to also help others who speak Spanish and are needing some help with their hair.
Do you celebrate your Hispanic heritage through your style and aesthetic? If so, what are your favorite ways?
Yes, I do celebrate my heritage through my style. I have always felt that my style is very different and I never understood why until now. I love changing my hair color , I love bright bold lip colors and outfits that tell stories. I consider myself a story teller with my fashion. I have always been proud of my culture. I am very proud of my culture and the beauty in every culture.
Tell us the first lesson you ever learned about caring for your hair. Who was with you when you began your hair care journey?
The first lesson I ever learned about caring for my hair is to “accept that it’s different and unique”. I struggled with accepting my hair at the beginning of my hair journey because growing up I had always seen society view curly hair as either not manageable or not professional. My husband was with me when I began my curly hair journey. In fact he loved my hair before I could love it and always tried to convince me to not straighten my hair.
What’s a question we should have asked you? (and what’s the answer??)
One question that you should have asked me is how should schools start incorporating Hispanic Heritage Month? I feel that schools should make activities for children to do during this month so that they can start understanding different cultures and how beautiful each culture is. Growing up I never saw Hispanic Heritage Month being mentioned in school or did any activities during this time. I feel like if we start teaching children more that diversity is amazing as they grow older they will understand and respect everyone’s culture.