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We’ve been transforming hair for 10 years—and we couldn’t have done it without YOU💜 Shop the color systems trusted by millions since 2015.

The Ultimate Hair Wash Duo. A Shampoo and Conditioner system designed to defend vibrancy, promote healthy hair growth, and boost scalp health. Shop now!

THE GLOSS IS BACK (AGAIN) ✨ Sold out twice. Viral on TikTok. Back for a third drop — while it lasts. Shop now!

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YOUR BOLDEST SEASON <br> YET STARTS HERE

YOUR BOLDEST SEASON
YET STARTS HERE

School spirit meets self-expression. Get bold, nourishing color plus a FREE Color Wink on orders $45+. Own your look with confidence—we’ve got your back.

THESE SHADES MADE HISTORY

THESE SHADES MADE HISTORY

Our fan-favorite Color Depositing Treatment Masks transformed hair and broke rules. No bleach, no damage—just bold, healthy color you loved then (and still do).

LET THE BOLD BEGIN

LET THE BOLD BEGIN

The Bold Color Giveaway is live! Enter for a chance to win a full-size Vibrant Purple Mask, Daily Conditioner + Fader—your complete kit for fearless, live out loud, no-damage color.

THE ULTIMATE HAIR WASH DUO FOR STRONGER, BOLDER, HEALTHIER HAIR

THE ULTIMATE HAIR WASH DUO FOR STRONGER, BOLDER, HEALTHIER HAIR

Shampoo + Conditioner that supports growth, reduces breakage, protects color, and soothes the scalp—all without harsh ingredients

It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

Get the look

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Find your perfect shade

Take our short questionnaire to find your perfect shade. Whether you're looking for a bold change or a subtle touch of color, we've got you covered!

Bundle + Save

Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


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