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Apparel
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Auburn Brown PWW
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Base Color: Black
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Base Color: Dark Blonde to Light Brown
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Base Color: Light to Dark Gray
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Base Color: Light to Medium Blonde
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Base Color: Medium to Dark Brown
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Base Color: Strawberry to Copper Red
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Best Sellers | Top Overtone Hair Color-Depositing Products
Shop our top-selling color-depositing conditioners, masks, duos & more. Discover why these customer favorites deliver bold, healthy color.
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BFCM
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BFCM 2024
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Black Hair Color
Low-key shades, high-key shine. These natural tones enhance your hair's vibe while keeping it nourished, soft, and glossy.
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Bleach & Toning Conditioners
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Bleach + Toning Conditioner
Lift and tone in one at-home kit. Overtone’s Bleach & Tone Kits deliver pastel & vivid shades with vegan, cruelty-free formulas for vibrant, lasting color.
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Blue Hair Color
Chill tones, intense shine. Our blue hues are bold, conditioning, and packed with pigment and gloss for your coolest hair yet.
Blue Hair Color - W/O DUO
Chill tones, intense shine. Our blue hues are bold, conditioning, and packed with pigment and gloss for your coolest hair yet.
Bold, Vibrant Shades
Turn up the color during our Bold Sale! From June 1–June 7, shop our bold, vibrant shades and get Buy 1, Get 1 40% Off — the perfect excuse to go brighter, bolder, and unapologetically vibrant.
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Brown Hair Color
From rich espresso to warm cinnamon brown tones that glow. Deep pigment meets hydration and a glossy, salon-like finish.
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Brown Hair Color - W/O DUO
From rich espresso to warm cinnamon brown tones that glow. Deep pigment meets hydration and a glossy, salon-like finish.
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Chocolate Brown
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Color Depositing Conditioners
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Color Depositing Daily Conditioner
Refresh your shade with Overtone’s buildable, semi-permanent daily conditioners—no bleach needed for salon-quality color at home.
Keep the color going strong. Glossy, tone-boosting formulas that fight fade and keep your shade vibrant.
Color Depositing Mask + Daily Conditioner
Two is better than one. Pair your coloring mask with a gloss-infused conditioner for ultimate color care.
Get vibrant, healthy hair in one step with Overtone’s Healthy Color Duo Kits. Pair color-depositing conditioner and nourishing mask for salon-quality results.
Color Depositing Treatment Mask
Our cult-favorite, high-pigment masks that color and condition in one. Bold results, glossy finish, no damage.
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Color Depositing Treatment Mask + Color Depositing Daily Conditioner
Refresh your shade with Overtone’s buildable, semi-permanent daily conditioners—no bleach needed for salon-quality color at home.
Keep the color going strong. Glossy, tone-boosting formulas that fight fade and keep your shade vibrant.
Color Haul
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Coloring Conditioner Sample Size 2oz
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Coloring Conditioners in Duos & Systems
View collectionColoring Conditioners Promo
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Consumer Favorites
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Cool Toned Coloring Conditioners and Complete Systems
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Cover Gray Hair Products
View collectionCraft Your Color Experience
View collectionCurl, Coil, And Wave Support
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Custom Color Kits
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Dual Tone Money Piece
View collectionDyeing Deals
Your color, on a deal. Discover limited-time offers on your favorite glosses, masks, and conditioners—because bold color and big savings should go hand-in-hand.
Save on vegan, color-depositing haircare with limited-time deals on top shades before they sell out.
Enhance Natural Shades
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Espresso Brown
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Extreme Magenta
View collectionExtreme Makeover
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Fantasy Color Depositing Treatment Masks
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Fantasy Hair Coloring Conditioners
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For Blonde Hair
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For Gray Coverage
View collectionFor Gray Enhancement
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Get Head-Turning Color
View collectionGIFTS UNDER $10
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GIFTS UNDER $20
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Ginger
Ginger, spice and everything nice! Our best-selling Ginger hair color makes it easy to achieve and maintain bold golden orange hair at home or enhance naturally red hair without chemicals or damage. Formulated with 100% vegan ingredients, this hydrating Ginger hair dye alternative transforms blonde to medium brown hair into a stunning fiery shade in 15 minutes or less.
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Go Bold Flash Sale
Main character hair for less? Go off. 💅 Take an extra 20% off and score up to 50% off bold, nourishing color with code BOLD20. Valid 6/12-6/14.
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Gold Hair Color
Warm, luminous gold tones. No bleach, no damage. Our semi-permanent Coloring Conditioners deposit radiant golden warmth while deeply hydrating hair with shea butter, coconut oil, and avocado oil. Vegan, cruelty-free, and free from ammonia and peroxide.
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Golden Brown
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Golden Hues
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Gray Blending Shades
Transform dull grays into soft, radiant color—while deeply nourishing every strand. Our semi-permanent color depositing products are vegan, ammonia-free, and packed with moisture-rich ingredients like shea butter and coconut oil. Safe for curls and color-treated hair, they enhance natural tones, cover roots, and leave hair softer, shinier, and full of life.
Green + Yellow Hair Color
Earthy or edgy? Why not both. These shades deliver high-impact color with a soft, conditioning gloss finish.
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Hair Care + Color Kits | Save with Overtone Curated Sets
Explore all Overtone Hair Kits—from starter kits to gloss duos. Tailored for every hair goal with built-in savings and clean, high-performance formulas.
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Hair Care + Daily Conditioners
Save 15% through Jan 12, 2026
Discount applied in cart
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Hair Care Sets – Deep Conditioning + Repair Sets | Overtone
Shop Overtone’s hair care sets and bundles designed to nourish, repair, and protect color-treated hair. Includes deep conditioners, glosses, and daily essentials—vegan and damage-free.
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Hair Color Maintenance + Gloss
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Hair Color Starter Kits | Try Overtone for the First Time
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Hair Fragrance
Scent is the final step in your hair ritual. Discover hair fragrances that linger beautifully while delivering lightweight moisture, shine, and softness—never drying, always clean.
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Hair Fragrance Set
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Hair Tools
Find everything you need for flawless application—brushes, bowls, gloves & more. Shop Overtone’s Tools & Accessories for easy, mess-free color sessions.
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Healthy Color Duos and Complete Systems
View collectionHealthy Colored Hair Care
Nourish and strengthen without color. Shop Overtone’s vegan, sulfate-free colorless shampoos & conditioners—perfect for repair and daily care.
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How to Get Magenta Hair
View collectionHow to Get Periwinkle Hair
View collectionHydrate + Repair
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Magenta
Imagine soaking up the sun, tropical drink in hand. Capture that vibe with our semi-permanent Magenta hair colors. Choose from soft purple pink Pastel Magenta, hot pink Vibrant Magenta or show-stopping Extreme Magenta to amp up platinum, blonde and light brown hair in 15 minutes or less. Made for all hair types and textures, our curl-friendly formulas are deeply hydrating and free of ammonia, sulfates and phthalates. Mix with Purple to create a flattering Plumberry shade!
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Midnight Teal Plays Well With
View collectionMisc Bundles
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Natural Color Support
View collectionNaturals
View collectionNew Arrivals
Fresh drops, trending now. Discover the latest color innovations, glosses, and treatments just added to the Overtone lineup.
New Sample Packs
View collectionNew Year New Savings
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Nourishing Hair Fragrance Mist
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Orange Hair Color
From soft peach to spicy tangerine orange is having its moment. Expect bold pigment and glowy gloss in every application.
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Orange Hair Color - W/O DUO
From soft peach to spicy tangerine orange is having its moment. Expect bold pigment and glowy gloss in every application.
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Overtone Prime Event
The Overtone Prime Event is live—score deals on semi-permanent, cruelty-free color that nourishes as it transforms. Up to 25% off all week long with rotating free gifts. No codes needed. Just add to cart and save.
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Pastel Magenta
View collectionPastels - Winter Edition
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Pastels, Smokies and Silvers
View collectionPerfect Corp Basics
View collectionPerfect Corp Extreme
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Perfect Corp For Brown Hair
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Perfect Corp Pastel
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Perfect Corp Vibrant
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Perfect Pairs | Haircare That Works Better Together
Save 15% on perfectly bundled color + care sets.
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Periwinkle Hair Collection 2022
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Pink Hair Color
From blush to bold, these pinks pop. Hydrating, high-shine formulas let you flirt with fun color while giving hair serious TLC.
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Pink Hair Color - W/O DUO
From blush to bold, these pinks pop. Hydrating, high-shine formulas let you flirt with fun color while giving hair serious TLC.
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Popular Products
Check out what products oVertone fans are loving right now. Change up your color with our coloring conditioners, or shop colorless products
to support your hair goals.
PR Closet
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Prime Bogo Collection
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Purple Hair Color
Regal, rich, and rebellious purple never plays it safe. These shades deliver intense tone with a glossy, ultra-conditioning boost.
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Purple Hair Color - W/O DUO
Regal, rich, and rebellious purple never plays it safe. These shades deliver intense tone with a glossy, ultra-conditioning boost.
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Red for Brown Hair
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Red Hair Color
Bold, fiery, or soft and rosy red is always in. These conditioning shades deliver shine, pigment, and a little extra attitude.
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Red Hair Color - W/O DUO
Bold, fiery, or soft and rosy red is always in. These conditioning shades deliver shine, pigment, and a little extra attitude.
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Remedy
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Repair + Growth Treatments
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Root Touch-Up Kits | At-Home Gray Blending, No Harsh Dye
Cover roots fast with gentle, semi-permanent pigment. Ideal for gray blending and regrowth between appointments. Clean, easy, and conditioning.
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Rose Gold
oVertone semi-permanent Rose Gold hair color is a cult classic, for good reason. It's an easy, affordable and healthy way to get shimmering gold pink hair in 15 minutes or less. Made for all types and textures, our curl-friendly color-depositing conditioners add color while healing dry, bleached and damaged hair. Formulated with 100% vegan ingredients like like avocado, coconut and evening primrose oil.
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Samples
Test the color waters. Mini versions of our best-sellers so you can try before you commit.
View collectionShampoo
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Shampoo + Conditioners
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Shop by Intensity - Extreme
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Shop By Intensity - Pastel
View collectionShop By Intensity - Vibrant
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Silver Hair Color
Cool, crisp, and high-shine. These silver tones bring icy pigment and moisture-packed gloss to every strand.
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Silver Hair Color - W/O DUO
Cool, crisp, and high-shine. These silver tones bring icy pigment and moisture-packed gloss to every strand.
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SMALL GIFTS BIG IMPACT
View collectionSmoky Collection
Moody jewel tones with a soft, smoky edge. Cool down your summer color with three shades that are bold on blonde, rich on light brown, and fade into soft pastel hues. Available in 4.5oz or 8oz, perfect for testing a new shade or keeping your smoky color stocked all season.
View collectionSmoky Hues
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Spring 2026 Trending Colors
Freshen up your look with these trending Spring colors! From playful pops to soft, uplifting tones, these shades capture the essence of Spring and are perfect for refreshing your style. Explore the collection and find your new seasonal favorites today.
View collectionSquad’s Top Picks
View collectionStain Collection
View collectionStain Prevention + Removal
Bold color is part of the joy - but stains? Not so much. Our Stain Control Essentials are here to keep the magic where it belongs: on your hair, not your hands, shower, or favorite hoodie. This curated lineup makes DIY color feel easy, confident, and drama-free, so you can go all in on vibrant, bleach-free color without worrying about the aftermath.
View collectionStrengthen + Grow
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Styling Support
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Subscription Products
View collectionTeal
Teal, turquiose, aqua– whatever you call it, this fantasy shade is gorgeous. And you can achieve it at home with semi-permanent Teal hair color from oVertone. Explore our entire line of healthy Teal hair dye alternatives to get the perfect soft aquamarine or a bright, cosplay-ready blue green without damage, stress or long term commitment. Just healthy, shiny Teal hair in 15 minutes or less.
Texture Hair Care Collection
At Overtone, we believe color and care should never compete—especially when it comes to curls, coils, and waves. Our Texture Hair Care collection is designed for hair that craves moisture, definition, and vibrant expression without compromise.
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The Bleach: Collections 1
View collectionThe Bleach: Collections 2
View collectionThe Complete Gift Guide
View collectionThe Iciest/Coolest of Blondes
View collectionToning
View collectionToning Conditioners
View collectionTools + Accessories
Find everything you need for flawless application—brushes, bowls, gloves & more. Shop Overtone’s Tools & Accessories for easy, mess-free color sessions.
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Touch Up Your Color At Home
View collectionTravel Size
Bold color. Pocket size. Try, travel, touch up — wherever summer takes you.
View collectionTrend Alert: Blurple
View collectionTrending: Golden Brown & Black Velvet
View collectiontwilight-upsell
View collectionValentine's Day Sale
View collectionWarm Tone Coloring Conditioners and Complete Systems
View collectionWe Made Too Much Promo
View collectionYellow
Forget sunshine in your pocket. Put it in your hair! oVertone semi-permanent yellow hair colors make it easy to achieve and maintain a bright and sunny shade at home, without damage or stress. Made with salon-grade pigments, our vegan, curl-friendly color-depositing conditioners heal bleached and damaged hair every time you apply color. Pick from Pastel, Vibrant or Extreme Yellow shades and transform your hair in 15 minutes or less.
