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Deep Hydration. Heat Defense. Easy Detangling. The Hair TLC Kit is only $22 — Shop Now!

The Remedy Reset Giveaway Is Here! 50 Winners. 50 Chances to Give Your Hair the Hydration It Deserves. Enter Now!

Real talk: The Revitalizer sold out because it actually works. Restock’s on the way— join the waitlist now.

JUST IN! Say hello to Color Club—our new loyalty program with perks as bold as your color. Sign up and start earning today!

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YOUR COLOR & CARE <br>
FAVES, FOR LESS

YOUR COLOR & CARE
FAVES, FOR LESS

The best-selling shades you made iconic—now 10% off with code FANFAVES10

HEALTHIER GROWTH. <br>
HAPPIER SCALP. <br>
100% SOLD OUT.

HEALTHIER GROWTH.
HAPPIER SCALP.
100% SOLD OUT.

Healthy hair starts at the root—and The Revitalizer gets it. It’s sold out for a reason. Join the waitlist now.

GOOD HAIR DAYS <br>
START HERE

GOOD HAIR DAYS
START HERE

The Remedy Reset Giveaway is live! Enter for a chance to win our ultra-hydrating, zero-color hair mask + a luxe hair towel—because your hair deserves a reset.

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

ELEVATE YOUR HUE

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It's a conditioner that colors your hair

Simple, right? Wash in bold color right from your shower in less than 15 minutes. Our hair-healthy conditioner are also:

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Keep your color fresh, vibrant, and full of life with this curated set of hair heroes. From hydration and shine to enhanced color care, this bundle provides everything your hair needs to look and feel its absolute best!

OUR AWARD-WINNING HAIR COLOR THAT’S MADE WITH NATURALLY NURTURING INGREDIENTS

"Game-changer for my hair routine!" Jenna T

“Vibrant, bold, and kind to my hair.” Alyssa R

“Perfect for creative expression!” Kayla M

“No more sacrificing health for color!” Morgan L

“Saves time and it's eco-friendly!" Tasha H

“Finally, a product that delivers on all fronts.” Nina S

Cherry Chestnut Era

Lock in your color with Cherry Chestnut Daily Conditioner—hydrating, refreshing, and effortless for everyday use.

ELEVATE YOUR HUE.

Vibrant, nourishing color and hair care—made for every hair type, with no damage, no bleach, and no commitment.


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