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Base Color: Black
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Base Color: Dark Blonde to Light Brown
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Base Color: Light to Dark Gray
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Base Color: Light to Medium Blonde
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Base Color: Medium to Dark Brown
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Base Color: Strawberry to Copper Red
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Best Sellers
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BFCM
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BFCM 2024
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Black
Feeling deep, dark and mysterious? Match your hair color to your mood with oVertone's semi-permanent Rich Black hair color, a bold raven black shade with cool, amethyst undertones. It's the perfect low-commitment hair dye alternative, made with high quality pigments and vegan ingredients to help you achieve and maintain a multidimensional black purple shade on all hair types and textures. Curl-friendly. No ammonia, sulfates or PPDs.
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Bleach & Toning Conditioner
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Bleach & Toning Conditioners
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Blue
Make your blue hair fantasy a reality with oVertone's semi-permanent hair colors. Whether you're dreaming of a soft pastel hue, a bright electric blue or a rich, subtle blue tint, our healthy blue hair dye alternatives make it easy to achieve and maintain your the color of your dreams, without damage or long-term commitment. 100% vegan, curl friendly formula. Free of ammonia, sulfates or pthalates.
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Brown
Rich, warm and anything but basic, oVertone's collection of brown hair colors make it easy to go full brunette or make the switch from a fantasy color to a natural-looking shade. Shop our 100% vegan brown hair dye alternatives to achieve, refresh or maintain multidimensional brown hair at home, without harsh ammonia, dyes or damage. And you can do it in 15 minutes or less! Curl-friendly formula, for all types and textures.
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Bundles
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Chocolate Brown
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Color Haul
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Coloring Conditioner Sample Size 2oz
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Coloring Conditioners in Duos & Systems
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Complete Systems
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Conditioners
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Cool Toned Coloring Conditioners and Complete Systems
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Cover Gray Hair Products
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Craft Your Color Experience
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Daily Conditioner
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Dual Tone Money Piece
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Duos for Brown Hair
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Espresso Brown
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Extended Black Friday Sale
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Extreme Magenta
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Extreme Makeover
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Fantasy Hair Coloring Conditioners
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Fantasy Promotion
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For Brown Hair
We created these shades to give you bold color without lightening or damaging your strands.
For Gray Coverage
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Get Head-Turning Color
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Ginger
Ginger, spice and everything nice! Our best-selling Ginger hair color makes it easy to achieve and maintain bold golden orange hair at home or enhance naturally red hair without chemicals or damage. Formulated with 100% vegan ingredients, this hydrating Ginger hair dye alternative transforms blonde to medium brown hair into a stunning fiery shade in 15 minutes or less.
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Golden Brown
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Green
Want to make everyone green with envy? Explore oVertone's collection of semi-permanent green hair colors and get the standout shade you want in 15 minutes or less! Made with curl-friendly, 100% vegan ingredients, our low-commitment green hair dye alternatives make it easy to achieve, refresh and maintain fantasy pastel, vivid shamrock or bright emerald green hair at home. Without damage or stress.
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Hair Care
Our award-winning hair masks are The Remedy for dry, damaged and lackluster hair. The Remedy and The Remedy for Fine Hair are made with nourishing, 100% vegan ingredients like aloe, avocado and coconut oil to revive dehydrated curls, revitalize bleached hair and add shine and softness to heat damaged strands after just one use. Formulated for all hair types and textures. No sulfates, parabens or pthalates.
Healthy Color Duo
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Healthy Color Duos and Complete Systems
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Magenta
Imagine soaking up the sun, tropical drink in hand. Capture that vibe with our semi-permanent Magenta hair colors. Choose from soft purple pink Pastel Magenta, hot pink Vibrant Magenta or show-stopping Extreme Magenta to amp up platinum, blonde and light brown hair in 15 minutes or less. Made for all hair types and textures, our curl-friendly formulas are deeply hydrating and free of ammonia, sulfates and phthalates. Mix with Purple to create a flattering Plumberry shade!
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Misc Bundles
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New Arrivals
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Orange
Put the O in Orange with oVertone. Designed to achieve and maintain bold hair color on all hair types and textures, our semi-permanent orange hair dye alternatives turn up the volume on blonde and brown hair in 15 minutes or less. No harsh chemicals or ammonia. No damage. No stress. Just hydrated hair and shocking fantasy color. Choose from Pastel, Vibrant, Extreme and Orange for Brown Hair shades.
Orange For Brown Hair
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Perfect Corp Basics
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Perfect Corp For Brown Hair
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Perfect Corp Pastel
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Periwinkle Hair Collection 2022
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Pink
Make your Pink hair fantasy a reality with oVertone's semi-permanent pink hair colors. Explore our Pastel, Vibrant, Extreme and For Brown Hair shades to achieve and maintain the perfect blush, bubblegum or hot pink hair color in 15 minutes or less– without damage or risk. Because all of our low-commitment, healthy pink hair dye alternatives are curl friendly, made for all hair types and textures and free of sulfates, ammonia and pthalates.
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Popular Products
Check out what products oVertone fans are loving right now. Change up your color with our coloring conditioners, or shop colorless products
to support your hair goals.
Prime Day Sale
View collectionPurple
Searching for the perfect Purple hair color? You've come to the right place! Our semi-permanent hair dye alternatives make it easy to achieve and maintain purple hair in 15 minutes or less! Go soft Pastel Purple, cool Vibrant Purple, bold Extreme Purple or Purple For Brown Hair at home and heal your hair every time you color with deeply nourishing ingredients like evening primrose, aloe, avocado and coconut oil.
Red
Just like your favorite lipstick, red hair never goes out of style! Explore our collection of head-turning semi-permanent red hair colors to add some serious va-va-va voom to your mane, without harsh chemicals or damage. Shop our healthy red hair dye alternatives to achieve and maintain a head-turning shade at home. 100% vegan, curl-friendly formula. No ammonia, sulfates or pthalates.
Red for Brown Hair
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Rose Gold
oVertone semi-permanent Rose Gold hair color is a cult classic, for good reason. It's an easy, affordable and healthy way to get shimmering gold pink hair in 15 minutes or less. Made for all types and textures, our curl-friendly color-depositing conditioners add color while healing dry, bleached and damaged hair. Formulated with 100% vegan ingredients like like avocado, coconut and evening primrose oil.
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Sale
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Sample
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Sampler Packs
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Samples
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Shampoos & Masks Samples
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Shop By Intensity - Pastel
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Shop By Intensity - Vibrant
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Silver
Turn your Silver hair fantasy into a reality! Shop our Pastel, Vibrant and Extreme Silver hair colors and see how easy it is to achieve and maintain a shimmering silver shade, without harsh chemicals or damage. This curl-friendly color is perfect for mixing with other semi-permanent shades to create your own custom color or add cool, smoky tones to warm-based shades.
SMALL GIFTS BIG IMPACT
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Smoky Hues
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Squad’s Top Picks
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Styling Products
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Subscription Products
View collectionTeal
Teal, turquiose, aqua– whatever you call it, this fantasy shade is gorgeous. And you can achieve it at home with semi-permanent Teal hair color from oVertone. Explore our entire line of healthy Teal hair dye alternatives to get the perfect soft aquamarine or a bright, cosplay-ready blue green without damage, stress or long term commitment. Just healthy, shiny Teal hair in 15 minutes or less.
The Bleach: Collections 1
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View collectionThe Complete Gift Guide
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Touch Up Your Color At Home
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Vibrant Magenta
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Forget sunshine in your pocket. Put it in your hair! oVertone semi-permanent yellow hair colors make it easy to achieve and maintain a bright and sunny shade at home, without damage or stress. Made with salon-grade pigments, our vegan, curl-friendly color-depositing conditioners heal bleached and damaged hair every time you apply color. Pick from Pastel, Vibrant or Extreme Yellow shades and transform your hair in 15 minutes or less.
