When I first went for rose gold I paid more than $500 in a salon for color that washed out within a week. I spent the next two months trying product after product looking for something that would give me the color I wanted without breaking the bank and OH MAN did Overtone provide! I use the conditioner every other shower and let it soak while I take care of everything else. It smells great, leaves my hair soft and colorful, and doesn't stain my hands. I also keep a bottle of Rose Gold for Brown Hair on hand for when I want an extra pop of pink on a weekend, or for a concert or special event. I've been using the conditioner religiously for about a year now, and I have no intention to stop any time soon!