I've never colored my hair, so I was clueless and a little bit nervous. I decided to try Rose Gold Deep Treatment, hoping that the fade would be less noticeable. My daughters and I-- all natural blondes-- all tried it. 3 applications each (and an almost empty jar), the color is pretty, but not as dramatic as I expected. It is very subtle on my girls and virtually invisible on my hair. That said, the treatment and conditioner are great. Our hair looks and feels shiny and smooth. So... I've ordered the Rose Gold Deep Treatment for Brown hair. Fingers crossed that the color will actually show!