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The Color Wink is HERE 🌈 Nourishing serum meets buildable color — for lashes and brows that show up and stand out. SHOP NOW!

🎨 Bold color. Pocket size. Summer-ready. Our bestsellers are now made to move with you. Shop now!

Get a FREE Remedy for Fine Hair when you spend $65 or more! Shop now for volume and softness! ✨

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The Gloss is making a comeback — and spots on the early access list are going fast. Claim yours before it sells out (again). Preorder NOW!

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Yellow

Forget sunshine in your pocket. Put it in your hair! oVertone semi-permanent yellow hair colors make it easy to achieve and maintain a bright and sunny shade at home, without damage or stress. Made with salon-grade pigments, our vegan, curl-friendly color-depositing conditioners heal bleached and damaged hair every time you apply color. Pick from Pastel, Vibrant or Extreme Yellow shades and transform your hair in 15 minutes or less.

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