I get compliments from random people nearly every day since using Overtone. I have been telling everyone about it, and they can't believe I get this color from conditioner! It really helps to lighten your hair very light blonde/nearly white first (use plenty of coconut oil when bleaching! I swear it's a godsend) and then Overtone does the rest! I only use the deep conditioner sometimes (about every two weeks), so it seems like the tub will last me a while. I don't really like using either conditioner on my dry hair (which they say gives brighter results) because I find it a little too bright for me and I think running gloved hands through my dry hair makes my hair break more and appear more frizzy. Just FYI-- if you use either conditioner on dry hair you end up using a lot more product to get an even color. If you have long hair you might run out quickly doing that. For me, using the conditioners on my already wet hair helps keep it an awesome smokey, pastel shade. Overall, I love this system and highly recommend it!