Feeling deep, dark and mysterious? Match your hair color to your mood with oVertone's semi-permanent Rich Black hair color, a bold raven black shade with warm, amethyst undertones. It's the perfect low-commitment hair dye alternative, made with high quality pigments and vegan ingredients to help you achieve and maintain a multidimensional black purple shade on all hair types and textures. Curl-friendly. No ammonia, sulfates or PPDs.