Color With a Conscience: Our Vegan & Cruelty-Free System

1. Clean Color, Clear Conscience

In a world full of beauty products loaded with harsh chemicals and animal testing, Overtone stands apart with our 100% vegan, cruelty-free semi-permanent color system. We believe you shouldn’t have to choose between vibrant hair and your values. Our conditioners use plant-powered pigments and deeply hydrating ingredients to deliver salon-quality results—no developer, no animal by-products, no guilt. In this guide, you’ll discover how our clean color system works, why ethical formulation matters, and how to achieve bold, healthy hair at home.

2. Why Vegan & Cruelty-Free Color Matters

No Animal Testing: We partner only with suppliers who guarantee zero animal testing at any stage.
No Animal-Derived Ingredients: Say goodbye to keratin from hooves or beeswax—our pigments and conditioners are purely plant-derived.
Environmental Responsibility: Vegan formulas often have a smaller ecological footprint, preserving habitats and biodiversity.
Healthy for You & the Planet: Eliminating harsh chemicals benefits both scalp health and freshwater ecosystems when you rinse.

Overtone Insight: 87% of our community chose Overtone after learning about our eco-friendly sourcing and manufacturing practices.

GRAB YOURS NOW

3. Our Plant-Powered Pigments: What’s Inside

Fruit & Flower Extracts: Beetroot, hibiscus, and hibiscus-derived pigments deliver vibrant reds and pinks.
Herbal Tints: Henna and indigo extracts for rich browns and blacks—without the itch or dryness.
Shea Butter & Coconut Oil: Lock in moisture and seal cuticles for glossy, soft hair.
Avocado Oil & Aloe Vera: Strengthen and soothe, perfect for sensitive scalps.
Botanical Biopolymers: Provide slip and even color distribution, ensuring consistent results.
Plant-Powered Pigment: “Color your hair with nature’s finest pigments—no animal products, all vibrancy.”

4. Is This System Right for You?

Our clean color system is perfect if you:

Prioritize Ethical Beauty: You seek products that align with a vegan lifestyle and animal-welfare values.
Shop at Conscious Retailers: You purchase from brands committed to sustainable, cruelty-free practices.
Have Sensitive Scalp or Skin: Gently formulated ingredients minimize irritation and dryness.
Love Bold Color Without Compromise: You want salon-quality shades—reds, blues, naturals—without harsh chemicals.

GRAB YOURS NOW

5. How to Choose Your Perfect ShadePrep Your Hair

Shade Families:
1. Vivid Reds & Pinks: Hibiscus and beetroot power.
2. Cools & Blues: Indigo and botanical blues.
3. Naturals: Henna-based browns and blacks.
Assess Hair Porosity:
1. High Porosity: Process 10–15 minutes for punchy pigments.
2. Low Porosity: Extend to 25–30 minutes for deeper deposit.
Match Your Maintenance Style:
1. Vibrant Lovers: Reapply every 3–4 weeks.
2. Subtle Enhancers: Refresh every 5–6 weeks.
Strand Test: Always test a small section to confirm tone and processing time.

6. Step-by-Step At-Home Application

Prep: Shampoo with a sulfate-free formula and towel-dry until damp.
Section: Divide hair into 4–6 quadrants, clip securely.
Apply: With gloves on, work conditioner from roots to ends.
Comb: Distribute pigment evenly using a wide-tooth comb.
Process: Leave on 15–30 minutes, adjusting for porosity.
Rinse: Rinse with cool water until clear—skip shampoo.
Style: Air-dry or blow-dry, finishing with a few drops of hair oil.

Overtone Tip: For a lighter pastel finish, dilute your pigment with daily conditioner.